Small is beautiful. And it can be lucrative too. Especially if you’re a small or medium-sized business, according to new research from the Advertising Association. For every £1 that an SME spends on advertising, the resulting growth in turnover is approximately eight times as great as it is for larger firms.
I recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in […]
So what are we to make of ‘Big Data’? I ask because it seems marketers cannot make it to the end of a typical day without encountering the phrase about 40 times in and around the workplace at the moment.