30 January 2014

How small businesses can double their turnover

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The Advertising Association’s exclusive report released today shows that SMEs account for 40 per cent of UK turnover, but only 18 per cent of ad spend, and this week the government launched its Growth Vouchers scheme to help small businesses get access to expert help. 

Look to America

I recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK  as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in […]

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