Welsh rugby hit by Scottish Life writ

Scottish Life Assurance is suing the Welsh Rugby Union, after accusing the sports body of tearing up its sponsorship deal in favour of a more lucrative offer from Lloyds TSB. The Scottish financial services company claims the WRU cost it 250,000 in lost promotional opportunities and loss of reputation. In a nine-page writ lodged at […]

And the best are….

Nescafé’s campaign for its single source coffees came out top in this month’s Poster Watch. At 54 per cent, it was the only one to be recognised by more than half the population.

Brief

McCann-Erickson has created a TV campaign to support the fundraising efforts of Médecins Sans Frontières in the famine blighted Sudan. Ads use harrowing footage from BBC news reports showing malnourished and dying children in the war-torn region. The voiceover is by actor Paul McGann.The charity needs funds to supply food and medical supplies to eight […]

World Cup story wide the mark?

Referring to your recent Cover Story “World cup losers” (MW July 9), with respect to you and your usually informative publication which I regularly enjoy, you have missed the point by a long, long way. Consumer awareness in one market, especially that of the one-eyed and ultra-cluttered UK, does not determine whether or not a […]

Why newspapers must put quality content first

If you work in the marketing department of a national newspaper, having Mystic Meg on your side would be a definite advantage in the current battle to increase circulation. The difference between getting it right and getting it wrong is finely balanced, and for many the difference boils down to cover-price promotion plus added value. […]

Top Ammirati Puris Lintas executive Anna Gorman quits

Ammirati Puris Lintas is to lose Anna Gorman, managing partner and group account director for its BBC and Burger King accounts. Gorman, who is working out a three-month resignation period, leaves the agency next week. She says: “I have been with APL for five and a half years, and now is an appropriate time to […]

Why exclusivity makes the brand

Tesco and Asda et al believe their consumers have the right to buy premium branded clothing at seriously discounted prices, and brand owners naturally disagree. Much of the recent comment in the business press champions the consumer’s cause and therefore that of the multiples. Perhaps I’m missing something here but isn’t it the very fact […]

NMEC chief shrugs off criticism of Forum to vet Millennium Dome ads

New Millennium Experience Company managing director Liam Kane has defended his decision to set up the Millennium Marketing Forum – a committee of senior advertising figures who will vet marketing plans for the Dome. Kane says the role of the eight-strong Forum – formed last week and including top advertising figures Chris Powell, chief executive […]

High Stakes

The Government is about to bombard the British public with two seemingly contradictory messages about pensions. On the one hand, the Financial Services Agency, the new financial services watchdog, is about to run a 10m ad campaign encouraging people who were mis-sold pensions in the Eighties and early Nineties to claim their money back from […]

Digests

Rainey Kelly Campbell Roalfe is tipped to win the 15m Virgin Direct ad account from incumbent TBWA GGT Simons Palmer. But MT Rainey says the agency will decide today (Wednesday) ‘on the scope, scale and nature of the account and whether we are the right agency for them’. CDP is no longer involved in the […]

Owens quits BT as Evans joins

BT business division head of marketing communications Dominic Owens is believed to have left the company. The news comes in the wake of the appointment of Cellnet brand director Tim Evans as head of brand and corporate communications spanning both BT’s consumer and business divisions. Last month BT business division marketing director Afshin Mohebbi was […]

The Godfather

David Abbott’s retirement as chairman of Abbott Mead Vickers.BBDO will leave a large hole at the heart of the agency and indeed in the UK advertising business as a whole. One colleague, who describes him as “the soul” of AMV, is pessimistic.”The real challenge is how does the agency keep the cultural values alive when […]

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