Poisons that pollute marketing

When fashions change and marketing buzzwords like ‘green’, ‘Web 2.0’ and ‘4×4’ become viewed as poisonous by the very people they are seeking to attract, brands need to be creative to remain competitive.

Beware outrage that follows false claims

In such an exposed market, with consumer trust at an absolute premium, you must be able to stand by every message you communicate to the market. Whether it be an offer or promotion conveyed through your advertising or a claim printed on your packaging, it has to be honest and to the consumer’s taste. If […]

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