Factory flood washes out UB brand strategy for 2005

United Biscuits (UB), owner of McVitie’s, has been forced to abandon its 2005 strategy to merge recently acquired Jacob’s Bakery into its portfolio, in the aftermath of a flood at one of its factories earlier in the year. This has forced the company to put the majority of its new product launches on hold as […]

Mind calls direct marketing pitch for ‘high-value’ drive

Mental health charity Mind is looking for a direct marketing agency to attract more high-value donors. It is believed the business is worth between &£500,000 and &£1m. Mind works with charity specialist BlueFrog, but is talking to below-the-line agencies about its high-value communication strategy. It is not known how BlueFrog will be affected by the […]

Codemasters brand boss lands global marketing role

Codemasters, the computer games publisher and developer, has appointed Nicky Hewitt as global marketing director. Hewitt replaces Ken Johnston, who left the company last month (MW June 2), and moves up from her position as group brand manager. Johnston left Codemasters without a job to go to. It was initially believed that Codemasters was abolishing […]

VCCP wins pitch for £10m Gala Bingo brief

Gala Bingo has appointed Vallance Carruthers Coleman Priest (VCCP) to handle its &£10m advertising account. It follows a two-way pitch against Frame Cunningham. The chain, which is the UK’s leading bingo operator, is planning an advertising push to raise its profile and increase admissions among new and lapsed consumers. The campaign, which is due to […]

New Campaigns – Kia Sportage

Mustoes has created a £3m campaign for car manufacturer Kia, which will be unveiled on July 4. The 40-second ad features the new Kia Sportage 4×4, which retails for less than £14,500. In the ad, written by Mick Mahoney and art directed by Andy Amadeo, the car is positioned against a hatchback, with the proposition […]

BT appoints digital agency

BT has appointed Zed to handle its digital media business and is preparing to nearly double the budget to £15m. BT called the review after incumbent i-level won the Orange account earlier this year.

Underwear brand Falke to launch into sportswear

Upmarket German hosiery, socks and sports underwear company Falke Gruppe is launching a range of specialist sportswear in the UK and Europe. The range, called Ergonomic Sports System, will hit the shelves in January 2006. Falke is the UK’s fastest-growing hosiery brand, and has already branched out into sports-oriented underwear. It is now looking at […]

VideoIsland snaps up rival DVDs365

VideoIsland, one of the UK’s two largest online DVD rental companies, has bought smaller rival DVDs365, as consolidation in the sector accelerates. Last September, VideoIsland bought ScreenSelect.co.uk. The latest deal also includes DVDs365’s sister brands Mailbox Movies, Movietrak and QFlicks. However, the real significance of the move could be that Bill Dobbie, founder and managing […]

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