Bringing Polaroid into sharper focus


The iconic eyewear brand lost its way in the 1990s, but is revitalising itself. With the move to 3D technology and Lada Gaga as creative director, Chris Knight says marketing must do much of the work.

Convenience gives digital the upper hand


The running theme through this year’s top performers of the Promise Index is offering customers the ultimate in making their lives easier, be it achieved through technology, product innovation and value-for-money service.

Open or mark as junk? the state of play in email


Coupled with the right insight, email marketing is an effective way of engaging existing and prospective customers with your brand. Marketing professionals discuss email marketing in a multichannel environment, including the role of social media and how to work effectively with data.

On the pulse


How to improve the health of your brand: The West’s rapidly ageing population means that everyone from car makers to mobile phone networks is looking to create products that can reap rewards in the healthcare market.

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