The date for the court battle between the old and new Saatchi has been set for June 12. The court case pits Maurice Saatchi, David Kershaw, Jeremy Sinclair and Bill Muirhead against their former employer, now called Cordiant, following their exit from the company in January. But some insiders have suggested the case may never […]
Rupert Murdoch flies into Britain this week to review the newsprint crisis at News International. The worldwide shortage of the newspaper industry’s raw material has hit Murdoch’s empire hardest and print runs have been slashed. Today’s run has been cut by five per cent, or 30,000 copies, while flagship tabloid The Sun has shaved 120,000 […]
Hagen-Dazs’ marketing chief Nicola Chilton, responsible for the day-to-day running of the premium ice cream brand in the UK, has left the company. Chilton is understood to have left of her own accord and is not thought to have plans to join another company. Her departure comes only months after brand owner Grand Metropolitan earmarked […]
Further to your article “Whitbread hires Clark and Taylor” (MW March 10), the ú5m account was won by Walton & Wiggins, and not WCRS.
The European Commission has moved to curb teleshopping in its revised version of the 1989 Broadcasting Directive. Total time allowed for advertising and teleshopping “spots” combined may not exceed 20 per cent of daily transmission time, according to the directive published last week. Tobacco products may not be sold via teleshopping, and alcohol products will […]
Johnson & Johnson is spending ú5m to promote its baby products through a national TV push. Advertisements break in mid-April and focus on improvements to the Baby Bath, Moisturising Baby Lotion and Baby Shampoo ranges.
GGT media dependent Media Solutions is understood to have threatened More O’Ferrall Adshel (MOFA) with legal action after the scrapping of a poster campaign for Post Office Counters. MOFA had accepted a poster campaign for its six-sheet bus stop sites, aimed at promoting Post Office sales of National Lottery Instants scratch cards. The card game […]
Quaker is battling against Coca-Cola’s big budget launch of new age soft drink, Fruitopia, with a national roll out of Snapple through Tesco, Waitrose and Sainsbury’s. Quaker, which took over distribution of the brand from United Beverage Corporation (Ubevco) on March 1, will launch a nationwide PR campaign, plus marketing and sponsorship activities to be […]
TV and commercial radio sponsorship has witnessed huge growth and the future looks bright, but unrealised opportunities abound. Michael Barrett reports
Food retailer Iceland has confirmed it is returning to its roots as a frozen food retailer after years spent building its fresh and ambient food range (MW last week). The repositioning includes the launch of 250 frozen food products this year and a ú10m order for upright freezers. Iceland will also appoint a new marketing […]
House of Fraser is to introduce rolling discounts on poor selling lines of its own-label clothing, amid fears that the chain could be taking the discounting route followed by rivals such as Debenhams. The chain of 48 department stores, including the Army & Navy and Dickens & Jones brands, has until now resisted discounting its […]
Judging by the volume of editorial coverage, the growing number of dedicated magazines, and the proliferation of seminars and conferences devoted to the Internet it may surprise some to know that there are still only around 200,000 people in the UK with full access to the Net and 7.9 million users around the world. Yet […]
Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing Week columnists Helen Edwards, Thomas Barta and Mark Ritson on stage at this year’s Festival of Marketing.
Led by marketer Rachel Eyre, the Future Brands team is looking to bring the best challenger brands into Sainsbury’s and solidify the supermarket’s reputation for innovation in the process.
From the ‘broken’ link between creativity and effectiveness to a lack of understanding of brand building among the C-suite, we arm marketers with all the numbers they need to tackle the week ahead.
In this latest video looking back at 50 years of Effies case studies, Mark Ritson explains how market research into beauty industry stereotypes and a balance between long- and short-term investment led to Dove’s ‘Real Beauty’ campaign and a sales boost.
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