Abbott Mead Vickers.BBDO has created a £20m ad campaign for BTCellnet which breaks on April 3. Media is through TAP and New PHD.
High-street fashion chain C&A has lost its most senior European marketer as part of a reshuffle to give the company a more local focus. Director of European marketing Cees Vanderwurs leaves on April 1, and five regional marketing directors, including UK marketing boss Norman Fairbairn, have been axed in the restructure, which hands marketing strategy […]
Newsweek, the weekly current affairs magazine owned by The Washington Post, has become the first headline global sponsor to sign for the new Tennis Masters Series, in a three-year deal worth $25m (£15.6m). The magazine will take naming rights at the Indian Wells tennis event, which it has sponsored for a number of years as […]
By turning ads into a service, companies can make them more relevant, and avoid delivering messages to an unreceptive audience, says Alan Mitchell
Carlton TV has launched a website offering local news to viewers in the Central region. The company claims this is the first such website to give a constantly updated range of stories that use video and audio, as well as an “expanded” text service. It will include an e-mail link to the journalists behind the […]
NTL has signed a media partnership deal with Premiership club Middlesbrough FC. The deal, which gives NTL subsidiary Premium TV a 5.5 per cent equity stake, means NTL will handle certain worldwide media and commercial rights.
The Carphone Warehouse is poised to appoint Initiative Media to handle buying for a pan-European project worth some £25m. The business, codenamed Mob e.com, is a pan-European Internet-style phone commerce portal, and is separate from Carphone’s £11m retail advertising account. Initiative is understood to have been appointed without a pitch. Carphone UK roster agencies Matters […]
The Chicken Tonight food range is to feature in what owner Van den Bergh and digital TV station Open claim to be the UK’s first interactive commercial. Viewers of Open will be able to order what they see using their remote control.
Barclays Bank is in discussions with Dixons’ Internet portal Freeserve over the appointment of an agency to handle an estimated £10m marketing budget for a new Internet venture. Business development executives from both companies have been appointed to set up a team to run the venture. The team, members of which neither party will name, […]
Decaux Group chief executive Jean-FranÃ§ois Decaux has refuted speculation by a number of senior figures within the outdoor industry, that he is to return to France leaving his cousin Pierre Jean-Jean Decaux to run the UK business.
Using music to promote brands is a growing trend and CDs, DVDs and MP3 present exciting possibilities. But musical tie-ups must be credible and relevant to the target.
The Department of Trade & Industry (DTI) has found that the profile of the marketing services industry and of marketing departments is not as high as it should be .