30 March 2006

Underage gambling? Very much a lottery

Sometimes you should be careful what you wish for. Andy Lawford, communications director of the hitherto rather obscure football betting site ThePool.com, must have thought he was on to a certain winner with his new ad campaign, which featured a no-holds barred exposé of an apparent loophole in UK gambling laws. And so he was, […]

Lloyds TSB merges card and consumer divisions

Lloyds TSB has made more changes to its embattled senior marketing team with head of card programmes Katrina Cliffe taking the new role of consumer banking marketing and communications director. It comes after the bank decided to merge the card programmes operation into consumer banking, a move attributed to the sale of Goldfish to Morgan […]

Mirror acting head fills Hattam’s gap

Mirror Group Newspapers (MGN) has appointed Tim Anderson as acting head of marketing in an effort to stabilise the marketing team following marketing director Will Hattam’s departure earlier this year. But it is not clear whether Anderson will remain in the position permanently as the top marketing job seems to be a straight fight between […]

The Aviva pitch was a model of good practice

We at Unique Digital were fortunate enough to be invited to pitch in the recent Aviva pitch process (MW last week). We were also very grateful to be included in the final four agencies under consideration. While we did not win this account, I feel compelled by the experience to share my views on the […]

Ferrero hunts agency for European Rocher account

Ferrero, the Italian chocolate manufacturer, is understood to be talking to agencies about the &£5m pan-European advertising account for its flagship Ferrero Rocher brand. It is thought to be in the early stages of the review. Ferrero’s in-house agency Pubbliregia is understood to be the incumbent agency on the European account but it is not […]

Pool betting site risks ads that target the under-18s

Football pool betting site ThePool.com is courting controversy with a new campaign encouraging 16-year-olds to take part in pool betting. ThePool.com’s communications director Andrew Lawford says the campaign will highlight the fact that, contrary to popular opinion, pool gambling is just as legal for 16-year-olds as having sex. The ads, created by thefamilylondon.com, break this […]

From motors to Motorola

The man who helped redefine the car ad and led Honda to three successive BTA awards has left the firm to take up a new challenge with Motorola. Can he continue the magic? By Robert Lester Superlatives are bandied about too easily these days, but it would be difficult to find more than a handful […]

The future in their hands

Developing a digital presence for their brands is a life-or-death issue for national newspaper proprietors, but it appears some of Fleet Street’s finest are still slow to react, and lack an awareness of the necessity for strong core values in a multi-platform era. By Mark Choueke The Sportsman, which launched last week, was hailed as […]

Financial firms bank on retail skills to fill operational posts

Former Asda marketing director Chris Pilling is the latest retailer to step into an operational role in financial services, after being appointed as HSBC-owned First Direct’s chief operating officer. Onlookers say it shows financial institutions are tackling their “outmoded attitude” to customers, while others trumpet retail as marketing’s finest training ground. Former Midland Bank marketing […]

Heinz’s Jimenez is moved to Asia role

Heinz has moved its European president and chief executive Joe Jimenez to become executive vice-president, president and chief executive of Heinz Asia-Pacific and the rest of the world. The appointment comes just months after Jimenez completed the HP Foods acquisition. Scott O’Hara, currently executive vice-president for Heinz Asia-Pacific and Canada, will replace Jimenez in Europe. […]

Dulux plans TV ad drive to reposition the brand

Dulux is returning to television advertising this week – but none of the ads in the campaign will actually show any paint. Instead, the executions focus on colour and colourful personalities, as part of a drive to reposition the brand from a commodity paint to a consumer service. The ads follow Dulux’s highly successful online […]

Dyson picks ex-Orange marketer to take charge of its UK team

Dyson has appointed former Orange marketer Rob Furness as its UK marketing director to report directly to global marketing director Clare Mullin. The appointment represents a change of strategy for the company which, as recently as last year, was seeking a head of consumer marketing as part of a move to integrate its consumer marketing […]

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