Abbott Mead Vickers.BBDO’s TV campaign for St Ivel Shape has been translated into Hindi. The ads will run on Asia Net and Sony Entertainment.
The Nivea brand, more than seven decades old, was expropriated during the war and its trademark sold across Europe. Its original owner, Beiersdorf, spent years getting it back. Now it’s up for grabs once more.
Chrysalis’ Galaxy Network has signed a five-figure advertising deal with Hallmark Hiya, the online personalised picture message site.
Teamtalk Media Group is selling its US sports content businesses to local management in a move it says will reduce annual costs by £5m. The group is for sale.
Carat has won the £24m media planning and buying account for British Gas’ entire domestic products and services. The agency triumphed after a four-way battle that pitched incumbents Carat and OMD UK against MindShare and Zenith. Nick Smith, British Gas director of marketing and strategy, oversaw the pitch. Parent company Centrica also owns the AA, […]
BT Ignite, the business-to-business division that accounts for almost a third of BT’s total revenue, and boasts a £30m marketing budget, has appointed its first marketing director. Danny Garvey, former head of marketing at BT Ignite Solutions, takes up the post this week. His task is to turn BT Ignite’s sizeable losses into a profit. […]
Advertisers insist on aiming their work at youthful consumers – but the people with money are middle-aged and getting ready to retire.
Unilever has signed a four-year, £320m, advertising deal with Carlton Sales and Granada Media Sales.
As a member of the Freedom of Information for Children Programme, run by the World Federation of Advertisers, I would like to respond to the article “For the sake of adults, stop advertising to kids” MW May 16. Sean Brierley clearly has not done his homework. The facts concerning advertising to children show that: Children […]
McDonald’s is running an advertising campaign in France telling consumers not to eat its food too often. A spokeswoman for the fast food giant says there are no plans to repeat the campaign in the UK.
The announcement that the Football Fans’ Union is asking people to boycott ITV’s World Cup coverage from Japan and South Korea was greeted with mock-terror by ITV executives this week. “Oh we’re really, really scared,” said one ITV source, in an exaggerated and ever-so-slightly sarcastic tone of voice. He then pretended to bite his nails […]
JMC Airlines is to be renamed Thomas Cook from the end of this year as part of the rebranding of the entire Thomas Cook AG fleet. The JMC name was introduced in 1999, but has been scaled back and will now only apply to a family holiday brand.