30 November 1995

TRAVELLING TO MARKET

The multinational nature of many businesses means they must be prepared to move around to stage or visit shows.

‘Biased’ review of Silk Cut mag

As your article on customer magazines (MW November 17) pointed out, research is imperative to measure the impact of a publication against its objectives. A pity then that your own research led you to quote a dismissive comment (unattributed) on our Silk Cut magazine, labelling it “irrelevant and ineffective”. From my own humble research efforts, […]

Co-op seeks marketer for own-label initiative

The Co-operative Retail Service is believed to be hunting for a marketing director as part of an effort to expand its non-food division and introduce own-label. A trial has already begun in 55 of its Living and Homeworld department stores for an own-label electrical brand called Harwood. The company is expected to make a decision […]

Nestlé prepares for UK overhaul

Food giant Nestlé is restructuring its UK operation to reward a leading exponent of direct marketing within the company, in a move which could be a significant pointer to future marketing developments.

McBride deal sparks 4m legal wrangle

Own-label manufacturer McBride is at the centre of a 4m High Court case over allegations of breach of contract and the misuse of confidential information. Business consultant George Hosking is suing Legal & General Ventures (LGV) for 4m, which he claims was promised to him in the form of a two per cent equity stake, […]

Sun, Mail grab Today readers

The Sun and Daily Mail look to be the early leaders in the race to pick up readers from the closure of Today newspaper. The Sun is believed to have added sales of 220,000 last week to its circulation of 4,093,000 the week before. That signifies a five per cent circulation growth in a week […]

Briefs

‘Nothing here will cause queues outside showrooms this weekend. It will not bring instant change’ – Ian Coomber, executive director sales and marketing Vauxhall Motors (right). ‘I think Clarke is trying to bring a little more confidence in spending, but I don’t think it’s going to send consumers stampeding out to the retail world. It […]

Ikea reviews 4m account at AMV

Swedish furniture retailer Ikea is reviewing its 4m account at Abbott Mead Vickers.BBDO, after eight years. The agency has refused to repitch for the business, though it is still under consideration by Ikea and could retain the account if no other agency comes up with suitable work. “We’ve been with them for eight years and […]

Kellogg’s marketing director quits

Kellogg’s marketing director Rob Morgan is leaving after four years in the role. He will join car accessories company Turtle Wax International as managing director. Morgan would not comment on the move or on who will replace him. However, Kellogg has confirmed that he is leaving shortly and says he will be joining a “leading […]

Basics instinct at Sainsbury’s

Sainsbury’s is indulging in a spot of soul-searching. The chain, which has seen rival Tesco eat into its market share, has launched an internal review of its business. The Diary learns that for some reason best known to themselves, Sainsbury’s directors are referring to the review as “back to basics”. The review aims to find […]

Latest from Marketing Week