30 November 2000

Seagram rebrands Chivas whisky

Seagram is rebranding its scotch whisky brand Chivas Regal 18 to target younger drinkers. The new design, created by branding consultancy Identica, aims to give the 18-year-old whisky a more sophisticated image prior to a launch in a number of European markets. Seagram launched Chivas Regal 18 three years ago in the US and it […]

MediaCom nets £5m Seafood brief

MediaCom TMB has won the £5m Young’s Bluecrest Seafood buying and planning account after the business was moved out of Starcom Motive. A pitch was held following the merger of the Young’s and Bluecrest frozen food groups. The account will be worth £2.5m until March next year, but the budget is expected to double during […]

£50m global Guinness pitch

Diageo-owned Guinness is reviewing its advertising with a view to consolidating its £50m creative account in a single global agency. Saatchi & Saatchi, which holds the £14m Guinness account in Africa, and Abbott Mead Vickers.BBDO, which handles Guinness advertising in the UK worth about £20m, are pitching head on for the global business. The pitch […]

Digest

Freeserve, the UK’s largest Internet portal with 3.5 million unique users, has signed deals with Samsung and BananaLotto. Samsung has chosen Freeserve as its exclusive online partner in the UK for the launch of the world’s first MP3 phone. BananaLotto has embarked on a “six-figure” deal to drive traffic to its own site with the […]

Digest

Atkidz.com, a new website aimed at children aged 4-12, is attempting to sign up sponsors. It claims “subliminal rather than banner or traditional Internet advertising is the ideal way to reach the pocket-money pound”.

Digest

Virgin Radio has appointed Brian Commins as head of promotions. Commins joins from Scot FM, where he has been sponsorship and promotions manager since June 1996.

Focus Do It All requests repeat pitch for Wickes

Focus Do It All is understood to be reviewing its £7.2m media and creative accounts. The move comes just two months after a review of agency arrangements for retailer Wickes. It is understood that BDH TBWA has been asked to repitch for the Focus Do It All creative account. A number of agencies have also […]

Digest

Future Publishing has appointed Andy Sutcliffe to the newly-created position of group publisher for the London-based title of its Sports and Entertainment division.

Pay and display

Point-of-purchase offers the very last chance to influence a consumer’s decision, yet it is often the last thing marketers consider. Perhaps it’s time to stop treating it as an afterthought.

Digest

Verdict Research says the furniture and floor coverings market will grow by almost 30 per cent by 2005 to £15.8bn. It says the increasing interest in home-based television programmes and magazines has made the sector more fashion-led.

Digest

Profero, an interactive ad specialist, has launched an “extended” online ad tracking system. The system uses cookies to track click-through rates and post-click conversions – that is, users who return to a site some time after originally viewing a banner ad.

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