It takes time to convince marketers quality’s better than quantity where customer databases are concerned
Seagram is rebranding its scotch whisky brand Chivas Regal 18 to target younger drinkers. The new design, created by branding consultancy Identica, aims to give the 18-year-old whisky a more sophisticated image prior to a launch in a number of European markets. Seagram launched Chivas Regal 18 three years ago in the US and it […]
MediaCom TMB has won the £5m Young’s Bluecrest Seafood buying and planning account after the business was moved out of Starcom Motive. A pitch was held following the merger of the Young’s and Bluecrest frozen food groups. The account will be worth £2.5m until March next year, but the budget is expected to double during […]
Diageo-owned Guinness is reviewing its advertising with a view to consolidating its £50m creative account in a single global agency. Saatchi & Saatchi, which holds the £14m Guinness account in Africa, and Abbott Mead Vickers.BBDO, which handles Guinness advertising in the UK worth about £20m, are pitching head on for the global business. The pitch […]
Freeserve, the UK’s largest Internet portal with 3.5 million unique users, has signed deals with Samsung and BananaLotto. Samsung has chosen Freeserve as its exclusive online partner in the UK for the launch of the world’s first MP3 phone. BananaLotto has embarked on a “six-figure” deal to drive traffic to its own site with the […]
Atkidz.com, a new website aimed at children aged 4-12, is attempting to sign up sponsors. It claims “subliminal rather than banner or traditional Internet advertising is the ideal way to reach the pocket-money pound”.
Virgin Radio has appointed Brian Commins as head of promotions. Commins joins from Scot FM, where he has been sponsorship and promotions manager since June 1996.
Focus Do It All is understood to be reviewing its £7.2m media and creative accounts. The move comes just two months after a review of agency arrangements for retailer Wickes. It is understood that BDH TBWA has been asked to repitch for the Focus Do It All creative account. A number of agencies have also […]
Future Publishing has appointed Andy Sutcliffe to the newly-created position of group publisher for the London-based title of its Sports and Entertainment division.
Point-of-purchase offers the very last chance to influence a consumer’s decision, yet it is often the last thing marketers consider. Perhaps it’s time to stop treating it as an afterthought.
Verdict Research says the furniture and floor coverings market will grow by almost 30 per cent by 2005 to £15.8bn. It says the increasing interest in home-based television programmes and magazines has made the sector more fashion-led.