30 November 2006

Green and pleasant brands

Concern about carbon emissions is set to become the next bigh driver of consumer behaviour, and the smart brands should act now, say Ashley Goodall.

Sky and Google sign broadband deal

BSkyB and Google have unveiled plans to bring user generated content and video on demand services to Sky’s broadband internet customers. Sky will be Google’s first partner globally to deploy Google’s portfolio of search, advertising, communications and video services, all of which will be tailored and branded for Sky Broadband across PC, TV and mobile. […]

Yahoo! undergoes global restructure

Yahoo! is restructuring its business globally into three operating groups aimed at audiences, advertisers and publishers, as the internet giant battles faster-growing rival Google. The restructure will see chief operating officer Daniel Rosensweig leave the company in March after five years with Yahoo!. He has been credited with helping to shape the firm’s audience and […]

Honda sticks it to Livingstone in battle for 4×4 survival

If Ken Livingstone’s punch-up with the car industry was a boxing match, it would have been stopped long ago. London’s mayor delivered a low blow when he introduced the congestion charge in 2003, but he has not let up and is continuing his assault with proposals to charge 4×4 owners £25 a day to drive […]

Holidays in cyberspace

The UK travel industry is having to face up to change as package deals fall out of favour and independently minded holidaymakersturn to the internet to plan and book their breaks. But even major brands are unsure of how beat to utilise the new technology. By Mark Choueke.

Driver at the engine

WCRS, under the auspices of Engine, is going from strenth to strength, last week scooping 75m BSkyB. But there are fears it is too dominant for a group promising the first truly intergrated service, and that fellow agencies will struggle to fulfil their potential beneath its shadow. By Caroline Parry.

EMAP offloads struggling Bliss

EMAP Consumer Media has sold teen title Bliss to Panini, the football sticker album business. Market leading title Bliss has suffered a slide in circulation, with sales down 22.7% year on year in the six months to June, according to the Audit Bureau of Circulations (ABC). In 1997 it was selling more than 400,000 a […]

Bacardi-Martini looks to India for global brand chief

Bacardi-Martini is understood to have appointed Jeff McDonald as global brand director for its Bacardi brand. McDonald was previously with the spirits giant’s Indian operations. McDonald replaces John Burke, who was appointed as UK marketing director for Bacardi Brown-Forman Brands (BBF), its joint venture with US wine and spirits group Brown Forman, which handles marketing […]

Britvic unveils juice launch to corner schools market

Britvic Soft Drinks is launching a range of natural juices that aims to get around the ban on soft drinks in schools. It claims it has launched a product specifically for that market. The Really Wild Drinks Co., which will be launched at the start of January, will be available only in school vending machines […]

A1 GP extends broadcast partnerships

A1 Grand Prix (A1 GP), the “World Cup of motorsport”, has extended its global broadcast partnerships securing two new deals with US cable network SPEED and UK free-to-air terrestrial channel Five…

Krow snatches £14m Fiat Grande Punto pan-European ad business

Krow has made further inroads into Fiat’s advertising business by winning a brief to create a pan-European campaign for the company’s Grande Punto model. It is thought that the project is worth up to £14m. The agency has created a TV campaign called “Throb” that will break in the UK, Spain, Switzerland, Belgium, Poland and […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]