30 October 1997

Cinema admissions rise by 50 per cent on previous year

Cinema admissions were up nearly 50 per cent in September on the same period the year before, according to new figures from Entertainment Data International (EDI). Figures for September show that admissions are up 49 per cent on the same period last year. Much of the increase is attributed to The Full Monty, which made […]

Seasonal offers are often a gas

The silly season usually dies with the last rays of summer, but gas fire manufacturer Valor has other ideas. The Birmingham-based company has launched a promotion offering 100 to new customers if it snows on Christmas Day. Valor marketing manager Chris Gamble says of the promotion running in all 240 British Gas Energy Centres: “The […]

DIGESTS

Continental has appointed Zenith to handle media buying across Europe for its tyre brands, which include Uniroyal and Semperit in addition to the core Continental brand. Ingo Krauss will become part-time chairman of Saatchi & Saatchi’s Frankfurt agency from the beginning of next year. Krauss left his job as head of Young & Rubicam Germany […]

Brief

Restaurant chain Planet Hollywood became the latest unlikely contender in the financial market this week with the launch of its Visa credit card. The card, which features a vibrant logo rather than the Hollywood stars who back the chain, is a joint venture with MBNA International Bank, and offers an interest rate of 19.9 per […]

Digests

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Nike plans Paris football village

The first shots in the sponsorship battle for World Cup domination have been fired by Nike with its purchase of a site on the outskirts of Paris, where it plans to build a football Village. The sports goods company is expected to run competitions and events, and may bring star teams like Brazil and Holland, […]

CLK gets one up with Mercedes

As a brand specialist, CLK was intrigued to read the article on how Mother plans “Virgin-style” brand stretch into magazines, retail and products such as fashion. It’s a bold move for an ad agency and certainly flexes the brand in a highly innovative way. I have to reveal, however, that CLK beat Mother to it […]

Griffin Bacal picks up Schwarzkopf business

Griffin Bacal has picked up business from Schwarzkopf, understood to be pan-European and worth up to 4m, to produce advertising for its hair colourant products. The above-the-line account is understood to be for the launch of a new range called Country Colours. Other Schwarzkopf Henkel brands include Poly Perms and colourants – which are sold […]

DIGESTS

DMB&B and St Luke’s are to make presentations to the Chancellor Gordon Brown and minister without portfolio Peter Mandelson this week for COI’s ‘Welfare to Work’ account. Duckworth Finn Grubb Waters and TBWA Simons Palmer were excluded from the shortlist after a round of pitches on Monday. Ocean Spray, the Cranberry juice brand, have shortlisted […]

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