30 October 2003

Why everyone hates the 118s

I have watched with interest the unfolding story of the various 118 operators (MW October 9). Such negative publicity brings the entire contact centre industry into disrepute, undermining as it does the crucial role of trust in fostering customer relationships. Contact centre operators work as “ambassadors” for a business or brand, and by failing to […]

Grey London wins £32m AOL work

America Online UK has handed its £32m creative account to Grey London, following a nine-month pitch against Partners BDDH, WCRS and TBWA/London. Grey already holds the AOL creative account in Germany. Previous incumbent Mortimer Whittaker O’Sullivan (MWO) has been retained by AOL to advise Grey on the account and to work on special projects, while […]

GWR appoints first group marketing head

GWR Group, owner of Classic FM, has appointed Jim Cruikshank as its first group marketing director. Cruikshank, a former media director at Leagas Delaney, was marketing and commercial director for Asserta, Norwich Union’s online property business. Cruikshank left Asserta in April and since then has acted as a consultant for Ebay, the London Stock Exchange […]

Digest

Jeremy Job, the commercial director of Airport Express and former marketing director of Heathrow Express, died on Monday in hospital.

Keeping an eye on the ball

The days when sponsorship was about bagging free tickets for the big match are long gone. Now the focus is on tangible rewards and return on investment. There is no room for losers. By Gemma Charles

Ford focuses on Ka awareness

Ford has begun its first mobile marketing initiative, as part of a digital direct marketing drive to promote awareness of the Ford Ka. The campaign has been developed by direct marketing agency Wunderman, together with Flytxt, and offers recipients the chance to win a shopping spree in New York.

Kia reappoints Mustoes to ad account

Kia has reappointed Mustoes to its £7m advertising account, for the second time this year. Grey, Vallance Carruthers Coleman Priest and St Luke’s also pitched for the car account.

Latest from Marketing Week