South West Trains has appointed M&C Saatchi Group to handle its 2m advertising account following a pitch against Dye Holloway Murray, SOUK and Designate.
Santander, the financial services giant, has called a review of its media planning and buying accounts. Carat, which is the incumbent on its Abbey and Alliance & Leicester businesses, has been invited to take part in the pitch. It is also carrying out a media agency review of its Bradford and Bingley retail savings business. […]
Peter Gandolfi, head of brand strategy at Nationwide, has made an abrupt exit from the building society, just weeks after calling an advertising pitch. It is understood that Gandolfi, who had been with the company for 28 years, is keen to set up a sports sponsorship consultancy and is thought to have had talks with […]
Im in a horrible position. I have found myself spending a lot of time thinking about a snake-hipped minor celebrity with birds nest hair who boasts about his ladykilling status. Im talking about comedian Russell Brand, who last week lost his job at the BBC after a phone prank. Whether you believe he deserves it or not, the tale has a lesson or two for marketers.
Leading retailers are toning down their Christmas advertising campaigns to reflect the mood of the nation as the UK heads towards what some predict will be the worst festive season for retail sales in living memory (MW last week).
As the face of the growing opulence of India, Dr Vijay Mallya, the Indian billionaire in his Harris Tweed and matching diamonds, is a spectacle in himself. And the setting where the owner of the Kingfisher beer and airlines brand chose to present himself last week to the Western media could not be far from […]
The proposed advertising tie-up between Google and Yahoo! has been abandoned. The internet companies have blamed the “protracted legal battle” brought on by US and EU regulators for the decision. Google chief legal officer, David Drummond, says: “After four months of review, including discussions of various possible changes to the agreement, it’s clear that government […]
Cadbury is understood to be planning a major assault on rival Mars next year with the launch of a bite-size product. It is understood Cadbury is keen to steal market share from Maltesers and Mars Planets, which dominate the category. Insiders say that Cadbury is frustrated that it has failed to break into the category […]
Subaru, the car manufacturer, has appointed Kenyon Neads marketing director for its Subaru and Isuzu brands. Neads has been promoted from his role as brand manager of Isuzu. Neads (pictured) replaces Lawrence Good, who was promoted to managing director at the start of the year. Meanwhile, John Fossey, previously marketing manager for Subaru, will become […]
Time Warner’s broadband business AOL saw its global ad revenue fall by 6% in the three months to September 30. This was despite Time Warner reporting an 11% increase in profit to $11.7bn (£7.3bn) compared to the previous year. AOL made $33m (£21m) profit on AOL ads in the third quarter compared to $35m (£19m) […]
PepsiCos is scrapping its sparkling juice brand Tropicana Spirit less than nine months after it was launched. The move has come at the same time as the drinks companys decision to pull its PJ Smoothies line.
The computer game market is set to grow by 42% this year, and will for the first time see it out-sell the video and music industries in the UK, according to a Verdict Research report. Its growth has been boosted by blockbuster game releases. The Video Games & Consoles Retailing report has revealed that the […]