30 September 1999

Digest

M&C Sponsorship is running full-page ads in the Financial Times this week to promote its services to corporate decision-makers. Chief executive officer Matthew Patten believes it is the first time a sponsorship agency has advertised in the business pages.

ITC fines MTV Europe £40,000 for breaching free publicity rules

MTV Networks Europe has been fined £40,000 by the Independent Television Commission (ITC) after it gave too much free on-air publicity to theme park Alton Towers, the donor of a competition prize. Presenters of an MTV video request programme called Select made several scripted references to Alton Towers, where only one mention is allowed. The […]

Digest

News International has promoted Ian Weston, general manager operations, circulation and distribution, to the role of director of corporate development with responsibility for the newly-amalgamated operational and business development functions.

No roads lead from docks to the Dome

As the ad strapline for the Millennium Dome says, last Wednesday was “one amazing day” for the Diary, which made a brave attempt to arrive at the Dome in time for a press conference announcing New Year ticket sales. According to a London Underground staffer, there were “problems on the Jubilee line” that morning, so […]

Granada picks BMP for Internet business

Granada has appointed BMP OMD to the £4m integrated account for its Internet service G-Wizz, which is being launched next month at a cost of £30m. BMP Optimum Action, the agency’s direct response arm, and BMP Interaction, its online arm, will work alongside the creative and media agency to recruit members and formulate its online […]

AA needs to woo public with care

It’s good to see the Advertising Association adopting a high profile at last, with a strategic campaign to promote an understanding of advertising among the general public. Too often it has played a valuable but obscure supporting role as a lobbyist on ad hoc issues. With the result that, while its commitment in promoting matters […]

Will Graham the Cow toe the line?

In his letter last week (“Turn the udder cheek”, MW September 23), Seamus O’Farrell wrote that the Boddingtons’ cow “stands on two feet…” Hooves, Seamus, hooves. Still, feet or hooves, I can’t wait to see the new “house of horror” treatment. Maybe Graham the Cow is destined to be the next Wallace and Grommit? Mark […]

Digest

MTV has agreed a global deal with MGM to show more than 100 hours of programming related to James Bond in support of the launch of the next Bond film, The World is Not Enough.

New campaign for The Independent and Independent on Sunday

The parents of murdered teenager Stephen Lawrence feature in a new advertising campaign for The Independent and Independent on Sunday newspapers. Neville and Doreen Lawrence join a host of well-known figures in a 30-second TV ad created by Euro RSCG which breaks this weekend. The ad uses couplets of famous people filmed exclusively for the […]

AOL puts Ventura titles on Net

Attic Ventura teenage titles Sugar and TV Hits are to be published as online magazines through an exclusive deal with AOL UK. Under the terms of the deal, to be announced later in the week, Sugar will launch on AOL UK on October 15 and TV Hits in December. Sugar is the UK’s best-selling teen […]

Digest

EURO RSCG Wnek Gosper has created a new execution in the Abbey National TV campaign starring comic Jonathan Davies. The ad shows Davies dressed as a squirrel and highlights the bank’s new savings schemes.

Digest

BMRB International, the market research agency, is expanding its UK media and marketing survey Target Group Index across Europe from late September. It will be called TGI Europa.

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