30 September 2009

Live shows bring brands to life

Having started life as a spin-off from kids’ TV, live shows have grown into a sophisticated industry. They offer brands a chance to interact with consumers on a physical level, and if executed correctly, they will generate healthy profits.

Not just a pretty face

Perricone MD, the US skincare brand at the cutting edge of the ‘cosmeceutical’ trend, has come to the UK, with a campaign that eschews the perceived wisdom of using ‘a beautiful face’ to sell the products.

The rise of HD consumers

Marketers must turn their attention to a new group of consumers that is comfortable with the latest digital technology if they are to avoid their brands being switched to standby.

Going out or coming in?

The decision on who handles search marketing needs to be made on a case-by-case basis, as Robert Lester discovers it is no longer a simple choice between agency expertise and client knowledge

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