31 August 1995

ITV pins hopes on drama serials

ITV is pinning its hopes for a ratings recovery on its long-running drama serials. It is also planning future programming to help it attract more 16 to 34-year-old viewers, the group that advertisers and agencies have been most concerned about. The new controller of network drama Nick Elliott, who joined ITV from the BBC in […]

Too much sex ‘turns off’ readers of women’s mags

It’s official: there’s too much sex in women’s magazines. Forty-six per cent of women agree sex coverage is excessive. Only 24 per cent disagreed and a further 20 per cent were indifferent, according to CIA MediaLab’s latest Sensor survey. Even among the traditionally more liberal 15 to 24-year-old age group, 33 per cent believed there […]

Marketers urged to use multimedia

Traditional broadcast thinking applied to new media is obsolete – in the future, dialogue will build brands, marketing directors will be told this week. In a so-called “white paper” from new media communications specialist AKQA, marketers are advised to ignore claims by some traditional media owners that only their media can build brands. “That’s a […]

Anchor md pulls out of own-label job

Anchor Foods managing director Fernando Guerra is to remain with the company despite accepting a similar job at own-label manufacturer FE Barber. According to sources, the surprise U-turn was made after Anchor offered Guerra more favourable terms to stay. Barber, which is owned by Hobsons, announced in May that Guerra would join the company from […]

Commercial stations – particularly Classic FM – have established their medium’s credibility. Now the sales houses need to do some catching up

The apparent boom for radio continues as illustrated by the latest revenue and audience figures published by Rajar. Commercial radio during the second quarter of 1995 took a little more than a half share of radio listening – 50.1 per cent. This figure has been reached after a period of steady and sustained growth. Two […]

Airtours puts 15m of kids’ hols on offer

Britain’s second biggest tour operator, Airtours Holidays, unveils 15m of free or cut-price children’s holidays with this week’s launch of its summer brochures. The package, promoted as “Extra Special”, includes new lowest price guarantees and two new brands of holidays, Suncenters and Sunclubs, plus pre-bookable duty-free and airline seats. It brings together existing initiatives, with […]

Virgin launches new soft drinks…

The Virgin Cola Company is to launch direct rivals to PepsiCo’s 7-Up and Britvic’s Tango next month, called Virgin Lips. Virgin is working with its partner Cott Europe to launch orange and lemon-and-lime flavoured carbonated soft drinks under the new brand name. Packaged in fluorescent orange and green cans with the slogan “Can to mouth […]

Nicolson’s task is no small beer

It’s not been easy for John Nicolson, these past two years as group marketing director at Courage. Shortly before he arrived from Birds Eye Wall’s, it became apparent that Courage was on the block. Not only did he have to juggle with shrinking marketing budgets as margins were fattened for sale, but his own fate […]

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The Independent Television Commission wants to see the ownership of ITV companies limited to 25 per cent of the commercial TV market rather than having two regional licences as proposed in the Government’s cross-media review. Express Newspapers and Mirror Group are to become partners in UK News – the news service for evening newspapers owned […]

Mars’ Maltesers bar to bite into Crunchie

Mars is planning to launch a Maltesers bar to compete with Cadbury’s Crunchie, according to industry sources. The company has been dogged in recent years by its failure to produce new products and this would be a significant brand extension for the privately-owned confectionery giant, although Mars will not comment on its plans. Mars introduced […]

Elonex awards Grounds Morris its 2m business

Elonex Computers has handed its 2m advertising account to Grounds Morris, although the PC manufacturer is still fighting legal battles with two former incumbents, McCann-Erickson and Peers Carter. Elonex has had a stormy relationship with the advertising world over the past two years. In early 1993 it hired Peers Carter. By August the account had […]

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