Obviously the humour by-pass operation that Maurice Breen from Edinburgh must have had was a total success (MW August 17). (Maurice you surely can’t have been born that way. Can you?) I’m with Nock Coode from Thames Ditton (MW same issue). Iain Murray’s back page column is brilliant. Chris Marshall Publicity and promotions manager, Royal […]
TV watchdog the Independent Television Commission has outlawed an ad for a Sony digital music player, for being “unacceptably offensive”. The ad shows an emergency team preparing to use equipment for cardiac shock treatment on a teenager. In fact, the team place ear pieces from a music player in the lad’s ears and with each […]
The design industry is swinging its handbags over Landor Associates’ new logo for BP. Marcello Minale, partner of design group Minale, Tattersfield & Partners, writes to Marketing Week on the “spirograph” subject: “The first design that every GCSE art student undertakes is the BP geometic construction of a sunflower.” Minale continues: “So nil points to […]
Totaljobs.com, the online recruitment service, begins its first national TV campaign this weekend. The company, which launched in January, is running a series of humorous ads as part of a “major campaign”, created by CDP and worth “in excess of” £10m. The commercials will be shown on ITV, Channel Four and satellite channels.
Smirnoff brand director Almond succeeds Thomson as marketing director for UK & Ireland.
Trendy pastor Paul Sinclair is giving a new meaning to the title “Rev” as he aims to become the Internet’s first charity million-pound fundraiser. Motorbiking nut Reverend Sinclair kickstarted a campaign for his London parish by posing on his mean machine and risking sponsored stunt-riding – before the wheels fell off when the bike was […]
Make no mistake, a revolution is to hit the way the car industry does business. It is hooked on a marketing system that is ready to blow, says Alan Mitchell.
Sir Richard Branson believes attractions such as more rollovers, more millionaires and more cash to Good Causes can raise ticket sales by 44 per cent in a new People’s Lottery. But it’s not only the National Lottery Commission that has serious doubts about this claim. When the first balls drop from the newly-installed National Lottery […]
Samsung, the South Korean electronics giant, is seeking an advertising agency for a $400m (£275m) global branding campaign. Incumbent AG Worldwide is not expected to re-pitch.
Stowells of Chelsea, the off-trade wine brand, is spending £1.2m on a new press campaign.
The article on internal communications (MW August 10) failed to mention one important issue that faces all businesses in today’s new economy – technology. In large companies it is common for individuals to communicate by e-mail. Although this is a very effective means and can convey messages in an efficient manner, it still lacks one […]
Sony has signed a deal with BSkyB to supply 200,000 set-top boxes in the run-up to Christmas.