31 August 2006

What’s Guinness good for?

The pub smoking ban has been blamed for falling Guinness sales in Ireland, prompting some to call on Diageo to off-load the stout, but others think its hsould stick with the brand and develop its long drinsk offer, as cider begins to take off and the RTD market goes flat

Not so golden girls

Sportswomen have long been the butt of cruel jokes in a male-dominated industry, with a national newspaper once shamelessly suggesting that female footballers were more likely to burst the ball with their long nails and eyelashes than poke it into the back of the net…

EA signs up to dynamic advertising

Electronic Arts (EA), the world’s largest independent video games publisher has finally made the leap into dynamic advertising, signing deals with IGA Worldwide and Microsoft-owned Massive…

Sony launches movies in Blu-ray

Sony is to start selling movies on its Blu-ray Disc format in the UK for the first time, from October.The first titles to be made available from the Sony Pictures Home Entertainment division will include new releases and back catalogue titles such as Hitch, The Fifth Element and A Knight’s Tale.

Kia’s UK chief quits

Kia UK’s managing director Paul Williams is leaving the company following a period of indefinite leave. It is not thought that he has a job to go to. Williams joined Kia in 2002 from Colt Car Company, where he was sales and marketing director. He is a former chief executive of Daihatsu UK and has […]

New campaign – Vodafone

Bartle Bogle Hegarty (BBH) has created a TV campaign for Vodafone to mark the launch of the mobile operator’s sponsorship of the UEFA Champions League. The work, which breaks on September 12, features “magical messengers” – metaphors for the delivery of football content. Fans unable to get to matches are seen receiving goal alerts and […]

New Balance ‘Heroes’ celebrate centenary

New Balance, the sports shoe brand, is celebrating its British heritage with the launch of limited-edition trainers featuring images of long-serving employees, as part of a campaign to mark its centenary year. The brand, which manufactures its shoes in Flimby in the Lake District, is launching three limited-edition trainers called The Flimby Heroes, which will […]

NU in launch of Web-only cover

Norwich Union (NU), the UK’s largest general insurance company, is launching its first online-only insurance product – Simple Cover – which is aimed at consumers who use the internet to find bargains. The product offers fully comprehensive motor insurance, a 24-hour claims team and protected no-claims discount, but it does not include personal accident cover, […]

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