31 January 2002

Hair of the dog is no fun at all

The Diary loves a good freebie. Unfortunately the freebie in question, from McCann-Erickson, didn’t fall into that category. Scary freebie is probably the best way to describe it. The item in question is a nodding dog, complete with replica-afro wig from the latest ad for Nescafé. But whereas the dog in the ad has a […]

A serious look into The Mirror

Nice to see Mirror editor Piers Morgan making the news again – this time in a way more calculated to enhance his reputation. It seems The Mirror is seriously debating whether to grow up. In other words, relinquishing its red-top status in favour of a maturer, considered middle-class punter who demands slightly more grist in […]

WFCA picks up £3.5m Budgens ad business

Budgens has appointed WFCA Integrated to handle its £3.5m through-the-line advertising business. Its brief is to highlight the chain’s fresh food and value-for-money approach. The Tunbridge Wells-based agency beat competition from incumbent Da Costa & Co and three unnamed agencies. The media business, which is handled by Total Media, is unaffected by the appointment. Budgens […]


The British Tourist Authority is turning to the Web as a key part of its latest campaign, entitled “UKOK.” The site – at www.visitbritain.com – includes work by Euro RSCG Circle (formerly Circle.com).


TBWA/GGT Direct has created a through-the-line campaign for NatWest’s mortgage business.

EUROPE: Stealing the Show

This year’s Epica awards were dominated by Germany, which scooped 13 outright winners. But that is not to say other countries didn’t make an impact

Three agencies challenge DoH over EU tobacco directive

Three advertising agencies have criticised the European Union’s (EU) proposed ban on tobacco advertising, with one questioning the Department of Health’s (DoH) competence to handle the directive in the UK. Soup, Lowe Lintas and Mustoe Merriman Levy, all of which work for tobacco companies, argue in written submissions to the DoH that the directive is […]


COI Communications has shortlisted five agencies for its sexual health campaign and paired them each with media agencies for media planning. They are: Delaney Lund Knox Warren and Naked; Triangle and Optimedia; Mother and MGM; BMP DDB and Zenith; and D’Arcy and PHD.


E-volve’s expanded end-of-month edition will return in February.


Channel 4 has formally urged the secretary of state for media, Tessa Jowell, not to approve the latest proposals for BBC3.


Bartle Bogle Hegarty’s first advertising campaign for ITV will promote ITV1’s coverage of The Brit Awards and will break on February 1. For the first time, ITV1 will advertise in underground stations and washrooms in bars and clubs.

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