31 January 2008

K-C starts with a clean sheet

In its 134-year history, Kimberly-Clark (K-C) seems to have managed quite adequately without a global marketer, with brands such as Kleenex and Andrex ranking first or second in their respective markets in more than 80 countries. But when Tom Falk became chief executive in 2003 after a 25-year career with the company, he proved he […]

Stella Artois: the beater or the beaten?

Lager brand Stella Artois is in intensive care as owner Inbev attempts to revive UK sales and restore its premium image. A new brand doctor is arriving from Germany to take charge of the Belgian patient (MW last week). Inbev has appointed German marketing chief Andreas Hilger to fill the same position in the UK, […]

Green protesters threaten e.on with ‘subversive’ plot

Camp for Climate Action, the group that caused widespread disruption at Heathrow airport last year, has marked energy provider e.on as its key target for 2008. The group is threatening to “subvert” the company’s marketing and advertising, including its sponsorship of the FA Cup, as part a campaign to oppose e.on’s plan to build the […]

Kidman to launch ‘Hank Evie’ celebrity clothing label

Hollywood A-lister Nicole Kidman is understood to be considering the launch of a range of clothing and accessories with her musician husband Keith Urban. The move would see Kidman join the ranks of celebrities including Victoria Beckham, Gwen Stefani, P Diddy and Kylie Minogue in launching labels. Urban has applied to trademark the names Hank […]

BT revamps consumer mobile strategy

BT is launching a new mobile strategy and a blackberry-style product in bid boost interest in its mobile offering. It is trialling a new service, which may replace its existing Fusion service. The company will stop marketing Fusion, which offers a combined mobile and landline service, to consumers althought it will continue to support its […]

ITV stake sinks BSkyB profits

BSkyB, the UK’s biggest pay-TV operator, has reported a loss for the second half of last year due to its investment in ITV, the impact of its new Barclay Premier League deal and the removal of its basic package from cable. The broadcaster reported last week that it would take a £343m hit relating to […]

Inbev calls on Wight to help revive flagging Stella Artois

Inbev has drafted in advertising veteran Robin Wight, chairman of Engine Group, to advise on its struggling flagship lager brand Stella Artois. The brewer has confirmed that it has held “informal consultations” with Wight on the Stella brand, but adds that there is no formal project that has been handed to either his group or […]

Photon Group acquires Naked for 16.5m

Photon Group, the acquisitive marketing services company, has bought Naked Communications for an initial cash payment of £16.5m. The deal also includes a four year earn-out package for agency’s shareholders. It is the latest acquisition for the Australian group, which has also acquired branding company Corporate Edge (MW September 6) and Sledge, the experiential agency, […]

Homebase reviews £27m ad business

Retailer Homebase is reviewing its £27m advertising business, which is currently at Abbott Mead Vickers.BBDO. It comes just weeks after the retailer reported slow sales growth over the crucial Christmas trading period.

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