New formats for watching videos will soon be available on the market, and if technophobia can be overcome, retailers could benefit. By David Benady.
AOL, the world’s leading online service provider, has been forced into an embarrassing climbdown over plans to pass on its customer’s telephone numbers to telemarketers, following criticism in the US. The company, which has 8 million customers worldwide and 200,000 UK subscribers, denies it ever planned “to sell customer telephone numbers on the open market”. […]
Numbers are not the be all and end all when it comes to evaluating an advertising medium. The public’s response to the material is what yields the coveted results, according to Terry Mansfield. Terry Mansfield is managing director of NatMags.
Wise conference and exhibition organisers are protecting themselves against the hazards of the business.
With total sales falling, women’s weekly titles are in dire need of a revamp. Helen Sage asks where the innovation is coming from in a me-too market
Calortex, the gas supply company, has shortlisted Wunderman Cato Johnson and IMP for its 12m customer loyalty account. Part of the brief will be to promote new products related to the company’s gas supply, including service contracts, energy saving schemes and warranties. IMP is the company’s agency of record, and works on the branding and […]
The death knell has sounded for FW Woolworth amid severe profit losses. While other US discounters are faring well, its image is stuck in the past. So after 118 years the Woolworth name is disappearing.
Fast food giant McDonald’s has ditched its lead US advertising agency Leo Burnett in favour of DDB Needham, on its $400m (242m) account. A statement issued by the troubled fast food chain, whose recent discounting policy was judged a failure, confirmed DDB Needham would take over immediately as McDonald’s lead agency – a position DDB […]
Saatchi & Saatchi is launching a 6m TV advertising campaign for Carlsberg Lager during the break in Friends on Channel 4 this Friday.
Heinz has sacked Redwood Publishing as the contract publisher for its Heinz at Home magazine just one week after making the appointment. It is understood Heinz was unhappy about the news of the appointment being leaked to the press. Grand Metropolitan is shutting its 39 Burger King restaurants in France, mainly located around Paris. The […]
Lowe Howard-Spink has stunned the advertising industry by surrendering the 11m Lloyds Bank advertising account after a 15-year tenure following contractual differences. Though LH-S cites “strategic and creative differences” of opinion, it is understood that the final blow came when Lloyds made it clear to LH-S that a renegotiation of the fee would be made […]
First contact with the brand doesn’t have to come on the high street in the information age Traditional advertising models are being usurped by new media offering closer ties with the consumer. Resistance is useless, argues Alan Mitchell, who warns ad agencies that they must face up to a future where they are no longer […]