AOL forced into data climbdown

AOL, the world’s leading online service provider, has been forced into an embarrassing climbdown over plans to pass on its customer’s telephone numbers to telemarketers, following criticism in the US. The company, which has 8 million customers worldwide and 200,000 UK subscribers, denies it ever planned “to sell customer telephone numbers on the open market”. […]

Number is up for those counting media value

Numbers are not the be all and end all when it comes to evaluating an advertising medium. The public’s response to the material is what yields the coveted results, according to Terry Mansfield. Terry Mansfield is managing director of NatMags.

Insure Rescue

Wise conference and exhibition organisers are protecting themselves against the hazards of the business.

Two battle for 12m Calortex

Calortex, the gas supply company, has shortlisted Wunderman Cato Johnson and IMP for its 12m customer loyalty account. Part of the brief will be to promote new products related to the company’s gas supply, including service contracts, energy saving schemes and warranties. IMP is the company’s agency of record, and works on the branding and […]

Chainstore Massacre

The death knell has sounded for FW Woolworth amid severe profit losses. While other US discounters are faring well, its image is stuck in the past. So after 118 years the Woolworth name is disappearing.

DDB beats Leo Burnett to McDonald’s prize

Fast food giant McDonald’s has ditched its lead US advertising agency Leo Burnett in favour of DDB Needham, on its $400m (242m) account. A statement issued by the troubled fast food chain, whose recent discounting policy was judged a failure, confirmed DDB Needham would take over immediately as McDonald’s lead agency – a position DDB […]

Brief

Saatchi & Saatchi is launching a 6m TV advertising campaign for Carlsberg Lager during the break in Friends on Channel 4 this Friday.

DIGESTS

Heinz has sacked Redwood Publishing as the contract publisher for its Heinz at Home magazine just one week after making the appointment. It is understood Heinz was unhappy about the news of the appointment being leaked to the press. Grand Metropolitan is shutting its 39 Burger King restaurants in France, mainly located around Paris. The […]

LH-S axes 11m Lloyds business

Lowe Howard-Spink has stunned the advertising industry by surrendering the 11m Lloyds Bank advertising account after a 15-year tenure following contractual differences. Though LH-S cites “strategic and creative differences” of opinion, it is understood that the final blow came when Lloyds made it clear to LH-S that a renegotiation of the fee would be made […]

Reuniting brands with consumers

First contact with the brand doesn’t have to come on the high street in the information age Traditional advertising models are being usurped by new media offering closer ties with the consumer. Resistance is useless, argues Alan Mitchell, who warns ad agencies that they must face up to a future where they are no longer […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]