BT has teamed up with Deutsche Telekom-owned T-Mobile to launch BT Mobile Home Plan, a new price plan which includes free calls from mobiles to home numbers.
The strike by BA staff at Heathrow was an outward sign of the turmoil in which BA has found itself in recent years and an illustration that a company as dependent on customer-facing staff as airlines are can’t afford to alienate those workers.
Us, the creative agency, has been appointed by Flextech Television to produce a campaign to promote its Cruel Holiday series on its teen channel Trouble. The campaign will involve the entire channel being rebranded for a month with a ‘cruel’ theme. The rebrand will include brand idents.
Trailing behind Nike in the footwear market, Reebok has decided to sign up rap stars and bad boys, rather than squeaky-clean role models. By Polly Devaney
GWR Group, the owner of the UK’s biggest national commercial radio station Classic FM, is seeking its first group marketing director. The decision to make the appointment comes after the departure of marketing director of GWR’s local stations, Colin Dudgeon. The new marketer will not directly replace Dudgeon, who has left to join below-the-line agency […]
Air Miles, which is transforming itself from a loyalty scheme into a broader travel service brand, has taken its £10m advertising and below-the-line business from TBWA/London and handed it to Grey London ahead of its relaunch. The relaunch of Air Miles will take place later this year. The £10m figure represents a doubling of spend […]
JD Wetherspoon has delisted Bacardi white rum from its 630 pubs in the UK, after Bacardi-Martini failed t o agree a reduced price for the rum.
The Daily Mirror has axed M magazine, as parent group Trinity Mirror prepares for the results of a strategic review, to be announced on July 31 by chief executive Sly Bailey.
Hidden in a news story about the Millennium Stadium last week (MW last week) was the following statement from WRU head of marketing Gwyn Thomas: ‘We are also looking at 241 other activities that could be held here, including cricket, windsurfing, rallying, boxing and music.’ The Diary has always had an interest in sport, but […]
Sponsorship can get a bit monotonous. Sport, buildings, people. And it’s not like being at school: companies can’t just pledge 50p and then pretend not to be in when it’s time to cough up the money. So you’d think that companies would jump at the chance to sponsor an interplanetary spaceship. Not so, it seems. […]
Liquorice has been appointed by Archers Direct, the direct-selling arm of Cosmos, to handle the tour operator’s direct mail and online offering. The new campaign will include direct-response press and television advertising.
DaimlerChrysler-owned Smart car has awarded its Â£2.3m advertising account to Farm, after a four-way pitch. The decision will be a surprise to the industry, which had tipped Boymeetsgirl – the agency set up by Springer & Jacoby and St Lukes fou