“I’ve done bras to booze to drink driving! In my early days in ads, I worked on Heinz beans – still my favourite brand. And the launch of congestion charging, which nearly ended my social life.”
News Corporation has posted a profit rise of 27% in its fourth quarter results on the back of the strong performance of its film studios and cable TV channels, although chairman Rupert Murdoch has sounded a cautious note for the rest of the year. Its positive performance comes despite its UK business returning a deficit […]
Yahoo! has admitted that errors were made in the voting results that led to the re-election of its board on August 1. The board will remain in place although the number of votes against certain members was greater than first reported. The internet company has been told by independent voting intermediary Broadridge Financial Services, which […]
This week, billions of sports fans around the world will sit down to watch the Beijing 2008 Olympic Games. The city itself expects an influx of 1.5 million visitors for the event. One of them will be Luc Bardin, head of sales and marketing for BP Group, tier-one partner of the London 2012 Olympic Games. […]
Doorstep selling is in the spotlight again after a group of MPs last week threatened to ban energy companies from door-to-door sales following repeated allegations of mis-selling (MW last week). Direct selling is a booming industry in the UK, with a majority of the nation’s 24 million households receiving a knock on their door from […]
It seems that the latest big thing on the web is 4chan. This is an anarchic site which has joined a long line of enterprises that start in a bedroom and, in less time than it takes to grow stubble on a sixteen-year-old’s chin, become global giants. 4chan is similar to YouTube, but less polished […]
Snooker has suffered a major a financial blow after high profile sponsors 888.com and Saga Insurance ended their deals early. 888.com has pulled out of its sponsorship of the World Championship just two years into its five year contract. Saga Insurance, the sponsor of the Wembley Masters event, has also pulled out early leaving the […]
Former Birds Eye Iglo marketer Andy Beattie has resurfaced at BP oil brand Castrol as its European marketing director, following his abrupt exit from the frozen foods company in September last year. In his new role as Castrol’s top marketer, Beattie will be expected to leverage the brand’s partnership with the FIFA World Cup, in […]
Bacardi Global Brands is reviewing its entire 100m advertising roster, including the business for flagship brands Bacardi, Martini and premium vodka Grey Goose.
BT is launching a social network site in an attempt to rival services being launched within the burgeoning online directory sector. The site is currently in beta format, enabling BT’s new online directory service, BTexchanges.com, to research user behaviour ahead of the official launch later this year. While BT’s core offering will continue to be […]
Antiguas tourism body is holding crisis talks with partners in the travel industry to discuss its marketing plans following the murder of two British honeymooners on the island.
GfK, the German research group, has sought the help of private equity company Apax Partners to help its bid for British market research company Taylor Nelson Sofres (TNS). GfK is seeking to trump the £1.1bn bid tabled for TNS by WPP Group. It is understood that Apax has held discussion with GfK in the past […]