A Day in the Life of: Sue Garrard

“I’ve done bras to booze to drink driving! In my early days in ads, I worked on Heinz beans – still my favourite brand. And the launch of congestion charging, which nearly ended my social life.”

Murdoch cautious despite 27% Q4 profits rise

News Corporation has posted a profit rise of 27% in its fourth quarter results on the back of the strong performance of its film studios and cable TV channels, although chairman Rupert Murdoch has sounded a cautious note for the rest of the year. Its positive performance comes despite its UK business returning a deficit […]

Yahoo! admits errors in board re-election vote

Yahoo! has admitted that errors were made in the voting results that led to the re-election of its board on August 1. The board will remain in place although the number of votes against certain members was greater than first reported. The internet company has been told by independent voting intermediary Broadridge Financial Services, which […]

The Olympification of BP

This week, billions of sports fans around the world will sit down to watch the Beijing 2008 Olympic Games. The city itself expects an influx of 1.5 million visitors for the event. One of them will be Luc Bardin, head of sales and marketing for BP Group, tier-one partner of the London 2012 Olympic Games. […]

Shutting the door on doorstep salesmen

Doorstep selling is in the spotlight again after a group of MPs last week threatened to ban energy companies from door-to-door sales following repeated allegations of mis-selling (MW last week). Direct selling is a booming industry in the UK, with a majority of the nation’s 24 million households receiving a knock on their door from […]

The coming bloodbath for social media

It seems that the latest big thing on the web is 4chan. This is an anarchic site which has joined a long line of enterprises that start in a bedroom and, in less time than it takes to grow stubble on a sixteen-year-old’s chin, become global giants. 4chan is similar to YouTube, but less polished […]

Snooker suffers blow as sponsors pull out

Snooker has suffered a major a financial blow after high profile sponsors 888.com and Saga Insurance ended their deals early. 888.com has pulled out of its sponsorship of the World Championship just two years into its five year contract. Saga Insurance, the sponsor of the Wembley Masters event, has also pulled out early leaving the […]

Beattie named as Castrol European marketing head

Former Birds Eye Iglo marketer Andy Beattie has resurfaced at BP oil brand Castrol as its European marketing director, following his abrupt exit from the frozen foods company in September last year. In his new role as Castrol’s top marketer, Beattie will be expected to leverage the brand’s partnership with the FIFA World Cup, in […]

BT to enter social networking space

BT is launching a social network site in an attempt to rival services being launched within the burgeoning online directory sector. The site is currently in beta format, enabling BT’s new online directory service, BTexchanges.com, to research user behaviour ahead of the official launch later this year. While BT’s core offering will continue to be […]

GfK seeks to save TNS deal with funding talks

GfK, the German research group, has sought the help of private equity company Apax Partners to help its bid for British market research company Taylor Nelson Sofres (TNS). GfK is seeking to trump the £1.1bn bid tabled for TNS by WPP Group. It is understood that Apax has held discussion with GfK in the past […]

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