31 March 2005

Sainsbury’s likely to stick with Jamie Oliver

Jamie Oliver has been used in agency pitch presentations for the £47m Sainsbury’s advertising account, suggesting that the supermarket may not ditch the celebrity chef from its advertising. Both shortlisted agencies, JWT and incumbent Abbott Mead Vickers.BBDO, have presented creative plans in which Oliver can be used. The celebrity chef’s contract with Sainsbury’s is under […]

Sainsbury’s likely to stick with Jamie Oliver

Jamie Oliver has been used in agency pitch presentations for the £47m Sainsbury’s advertising account, suggesting that the supermarket may not ditch the celebrity chef from its advertising. Both shortlisted agencies, JWT and incumbent Abbott Mead Vickers.BBDO, have presented creative plans in which Oliver can be used. The celebrity chef’s contract with Sainsbury’s is under […]

Rover crisis hangs over marketers

The future of MG Rover’s 150-strong marketing department is in doubt following claims the struggling car marque is just days away from going bust. Its top marketers include John Edwards, one of the four businessmen who bought MG Rover from BMW in 2000. He took over responsibility for marketing in 2003 after long-serving marketing director […]

Daily Mail to test-run style supplement in September

The Daily Mail is preparing to run a one-off glossy lifestyle supplement, to be carried by the newspaper in September. The Daily Mail Lifestyle magazine will be polythene-bagged with the main newspaper on a yet-to-be-scheduled Monday. A Mail insider says it could be a “toe in the water” test for a permanent glossy supplement. The […]

TVR picks first full-time marketing chief

TVR, the Lancashire-based sports car manufacturer, has appointed marketing consultant Phil James as its first full-time marketer to help spearhead its international expansion plans. The company launched a strategic review after it was bought by Russian millionaire Nikolai Smolenski last year (MW August 5, 2004), stating its intention to increase production and marketing activity, as […]

PC World promotes trading boss to top marketing post

PC World has promoted trading director Neil Old to the role of commercial director with responsibility for marketing. Old replaces previous commercial director Stephen Campbell, who has been made managing director of PC City Europe. Old will report to Keith Jones, who was made managing director of PC World last month after a stint as […]

Oxfam launching postcard campaign

Oxfam is launching a postcard campaign aimed at attracting young people to sign its Big Noise Petition as part of the Make Trade Fair campaign. The cards feature celebrities such as Colin Firth and actress Minnie Driver who support the campaign. It is being handled by Boomerang Postcards.

Are retailers more relaxed in private?

Private equity takeovers can give retailers valuable breathing space – but the new owners do want their money back, and that can mean cuts to the marketing budget, says Amanda Wilkinson

Surf signs five-figure deal for Handbag.com tie up

Surf, the washing detergent brand, has signed a five-figure deal with women’s lifestyle website Handbag.com, marking the Lever Fabergé brand’s first ever use of targeted online marketing. The campaign kicks off in April, with a solus e-mail newsletter to launch Surf’s new Tropical variant, and follows with a six-month programme of bespoke editorial, promotions and […]

Carat’s shortlist for managing director

Carat’s shortlist for managing director is thought to include acting managing director Neil Jones and one external candidate. Other names linked to the post include Universal McCann joint managing director Andy Jones, Initiative chief executive Jerry Hill, Zenith Optimedia managing director Gerry Boyle and MediaCom joint managing director Nick Lawson.

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