No more the young pretenders

The balance of power in marketing services is finally tipping to the digital shops as they make the pitch lists of mainstream brands, and the old guard networks look for the first time under serious threat. Ad agencies must quickly learn to adapt – or face losing the battle, says David Benady

Community key to ebay’s bid to maintain the magic

Once their first flush of bidding excitement has faded, customers tend to drift away from global auction website eBay. So it has taken on integrated agency Albion to keep consumer interest alive while tackling the site’s dull, ‘virtual boot sale’ image. Nathalie Kilby reports

New media is a growing challenge to ad agencies

The latest Marketing Trends Survey from The Chartered Institute of Marketing (CIM) shows advertising’s dominance is being challenged by other media as technology drives change in the sector. The Marketing Trends Survey reveals that most marketers say advances in technology are accelerating the pace of change. Of those questioned, 90% think marketing is a “dynamic […]

Virgin Money moots review of £20m task

Virgin Money is considering a review of its £20m advertising business, which is handled by Rainey Kelly Campbell Roalfe/Y&R, following the arrival of new chief executive Jayne Ann Gadhia.

Cadbury axes senior managers as part of cost-cutting drive

Cadbury managing director Simon Baldry is leaving the company as part of the major cost cutting plans announced last week. It is understood that Baldry is one of nine senior managers that have been cut.  The confectionery giant will announce its full strategy in June 19 but it has already confirmed that it plans to […]

Ofcom kicks off review into penalty charges

Ofcom has launched a review of the penalties charged by mobile phone, TV and broadband providers to customers who end their contracts early or make late payments. It follows complaints about the extra costs from consumers. The communications regulator says it will look at the transparency of the charges and whether the level of the […]

Media strategists can cut path through changing TV landscape

GlaxoSmithKline European media director Andy Bolden has called for the return of the “TV strategist”, claiming that clients need more help negotiating their way through a rapidly changing television landscape. He says times are “scary” for marketers and brand teams and that such media strategists would help navigate through them. Bolden’s rallying cry came as […]

Woolworths shows positive signs despite sales dip

Woolworths, the high street retailer, is showing signs of a turnaround despite reporting sluggish results. It reported a 0.6% decline in like-for-like sales for the 17 weeks to June 2 but it is an improvement on the 6.7% drop in sales it reported last year. It reported an 11.4% increase in total group sales for […]

Alcohol industry under threat from new legislation

The alcohol industry has been threatened with further legislation if the Government finds “compelling evidence” that price promotion and advertising drives drinking problems. The veiled threat comes as the Government commissions an independent national review looking at the relationship between alcohol prices, promotions and drinking problems.  The review has been revealed as part of the […]

Microsoft is UK’s ‘most prolific’ online advertiser

Microsoft, Hewlett Packard and 02 were the prolific online advertisers during the first four months of 2007, according to new figures from Nielsen//NetRatings. The figures also show that nearly 16,300 online campaigns were run in the UK over the same period but the UK’s top 20 advertisers, including the COI, accounted for just 7% of […]

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