There is a stand-out fact in this year’s top 100 list of the most valuable global brands by BrandZ. It seems that the brands most likely to grow in future are those that embrace diversity in their executive leadership teams.
We have reached the start of what promises to be the most amazing summer in the UK… ever! Before the London Olympics get under way, we have the Queen’s Diamond Jubilee to celebrate. My partner and I are busy organising a street party to mark the occasion. I am still not sure whether we volunteered […]
It was great to read that those brands which have a purpose beyond profit have increased in value by 87% over five years, whereas those that are not ideals-driven have grown only 43%. Brands with ethical, as well as rational and emotional values, are winning customer hearts and minds. Also good to see that brands […]
It’s not surprising consumers were found to be frustrated when loyalty programmes don’t use their data to tailor rewards (MWlinks.co.uk/BrandChange). However, there are many high street brands getting it right. Segmentation is crucial to any loyalty scheme’s success. But, for it to really hit home, brands must build their knowledge of the customer across every […]