31 October 2002

MEDIA: Motorola sponsors ITV1 films to launch handset

Motorola is to sponsor ITV1’s movie slot in the run-up to Christmas to promote the launch of its T720 handset. The deal incorporates ITV1’s Friday night movie season; the terrestrial TV premieres of Star Wars – The Phantom Menace and There’s Something About Mary; and a season of late “Motomovies”. Motorola PCS marketing manager James […]

MEDIA ANALYSIS: Sector take-off for travel magazines?

Travel is an area where there appears to be a surfeit of media dedicated to delivering consumers advice on holiday destinations. But one sector is under-represented: consumer magazines. While television programmes, digital channels, websites and newspaper sections can be found in abundance, only Conde Nast Traveller flies the flag for glossy publications. However the landscape […]

Unilever plots campaign blitz for toiletries brands

Unilever is preparing to flood the toiletries market with its “power brands” next year. The multi-million pound blitz will include a product launch from Sure; a revamp of Lynx; and Impulse brand extensions. The packaged goods giant is also expected to spend more than £30m on the Dove brand next year. The move follows a […]

COVER STORY: Unsentimental education

When culture secretary Tessa Jowell stands up to speak at the launch of the Media Smart initiative later this month, she will give brand owners a massive boost in their battle against moves to ban advertising to children. Media Smart, representing some of the UK’s biggest children’s advertisers such as Procter & Gamble (P&G) – […]

Ex-LE chief Tubb moves to Courts

Courts has recruited former London Electricity Group marketing chief Gary Tubb as its new sales and marketing director. He fills the gap left vacant at the furniture retailer by former marketing director Richard Coe, who has been made managing director of Courts’ Indonesian operations, and marketing controller Andrew Hickling, who is understood to have moved […]

Unilever plots campaign blitz for toiletries brands

Unilever is preparing to flood the toiletries market with its “power brands” next year. The multi-million pound blitz will include a product launch from Sure; a revamp of Lynx; and Impulse brand extensions. The packaged goods giant is also expected to spend more than £30m on the Dove brand next year. The move follows a […]

COVER STORY: Unsentimental education

When culture secretary Tessa Jowell stands up to speak at the launch of the Media Smart initiative later this month, she will give brand owners a massive boost in their battle against moves to ban advertising to children. Media Smart, representing some of the UK’s biggest children’s advertisers such as Procter & Gamble (P&G) – […]

Budvar snubs A-B with Bud lager launch

After winning an historic court battle against US beer giant Anheuser-Busch (A-B) over the Budweiser and Bud names in the UK, Budweiser Budvar plans to launch a super premium high-strength beer called Bud Super Strong, in the New Year. Bud Super Strong is a high-strength super premium lager already sold on the Continent. It will […]

That was the other Kelvin MacKenzie…

The Diary would like its readers to put their hands together for TalkSport, the UK’s only national commercial sports radio station, which – according to a statement released to the International Stock Exchange’s Regulatory News Service, quoting the latest Rajar figures – has just overtaken Virgin AM in terms of weekly reach, hours listened and […]

Digest

First Choice Holidays has appointed former Cosmos managing director Nigel Wright to the newly created role of planning and development director.

Latest from Marketing Week