Flora tries relaunch to fight own-brand rivals

Flora margarine is being relaunched by Van den Bergh Foods to strengthen its position against own-label competitors. Industry sources say the brand management team on the market-leading sunflower margarine want to create greater “synergy” between the product’s packaging and its advertising, through Ammirati Puris Lintas. Since Flora was launched in 1964, a variety of additional […]

Digital TV to herald the end of BBC licence fee

The BBC’s licence fee will disappear when digital TV arrives in the UK, predicts David Elstein, BSkyB’s director of programmes. Speaking at a TV industry conference last week Elstein said the encryption technology of digital TV would make cutting off viewers possible so the fee wouldn’t be needed. “Pay TV is the logical outcome of […]

Bass appoints BP marketing chief

Bass Taverns has hired BP Oil’s head of UK marketing Gerry Abram to its newly-created post of director of retail sales development. Abram will oversee the introduction of sales promotions within the Bass Taverns estate, which comprises more than 2,500 outlets, including branded concepts such as the recently acquired Harvester and Toby restaurants, Innkeepers Fayre, […]

Top Comet exit sparks

Electrical retailer Comet has undergone its second board reorganisation in eight months, following the departure of commercial director Brent Wilkinson to parent company Kingfisher last month. Chris Rogers, formerly finance director, has been made product marketing director with responsibility for white goods. Product marketing director for brown and white goods Leigh Martin will be responsible […]

SATELLITE WATCH

The Internet is growing as fast as ever, with 24,000 new users signing up in the UK alone last month. As with any new medium, a key area of interest is its rate of growth. For about two years now many Internet pundits have claimed a total of about 30 million users, while at the […]

CCSB Jaffa Cakes take on McVitie’s

Burton’s Biscuits is launching an assault on McVitie’s Jaffa Cakes through a long-term licensing deal with Coca-Cola Schweppes Beverages’ orange squash drink Kia Ora. The company is to launch Kia Ora Jaffa Cakes, which target children. The aim is to take ten per cent share of the 28m market in the first year. Burton’s marketing […]

DIGESTS

Nick Reilly has been appointed chairman and managing director of Vauxhall Motors. He replaces Charles Golden, who left the company last month to become chief financial officer at pharmaceuticals company Eli Lilly in the US. Reilly comes from General Motors Europe, where he was vice-president of quality and reliability. Miller Brewing (right) has recruited Nick […]

Record cable and satellite TV share

Satellite and cable TV’s share of viewing has topped ten per cent and pushed Channel 4 into fifth place for the first time, according to the latest BARB viewing data. In the seven days to March 17, ITV beat BBC 1 with a 35.9 per cent viewing share, compared with 33.1 per cent; BBC 2 […]

P&G slashes price of Lenor Ultra

Procter & Gamble has slashed the price of its market leading fabric conditioner, Lenor Ultra by 17 per cent, in its latest low-pricing move aimed at attacking supermarket own-label brands.

Premium lagers firm goes into receivership

The company which markets the lagers Sol, Dos Equís, Steinlager and Tiger in the UK has gone into receivership. Dolomore, formed last September from the merger of beer distributor Maison Caurette and wine company Latchford Wine Holdings, calle

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