Digest

…WCRS has created a £2.5m regional television, press and underground advertising campaign to promote new French routes for low-cost airline Buzz.

Premiership to launch website

The FA Premier League is to launch its first website in an effort to recoup revenue lost through the scrapping of its second-tier sponsorship structure. The website could rival the site of the league’s biggest sponsor Barclaycard. The site, which as yet does not have a URL address, will give brands the opportunity to advertise […]

Digest

M&C Saatchi has created a regional press campaign to support British Airways’ new competitive fare structure for UK routes.

When the wheel’s broken, mend it

One of the biggest dilemmas facing marketers is deciding when the wheel becomes broken enough to warrant repairing it. Any fool can see that a hairline crack in a spoke needs some kind of remedial action. The fine judgement is in determining how radical the repair ought to be, and at what point others should […]

Digest

Shepherd Neame Brewery has appointed former Whitbread Beer Company managing director Miles Templeman as a non-executive director.

Digest

Egg has altered its logo as part of plans to expand into Europe. It has also ditched its launch strapline, “Individual Money Matters”.

Coty global boss moves to marketing services

Cosmetics company Coty has moved its vice-president for global marketing, Paul Joosten, to the newly created role of vice-president of marketing services. He has also been moved out of the London offices to Paris. Former assistant vice-president of L’Oréal Cosmetics US, Emmanuelle Bonte, has replaced Joosten, who was responsible for the Rimmel and Adidas brands. […]

M6 toll road firm hires head of marketing

Midlands Expressway, the private consortium behind the building and operation of the UK’s first toll motorway, has appointed Steven Boffey as its head of marketing. Boffey was previously marketing and retail controller for high-speed ferry operator Hoverspeed, where he worked for four years. Before Hoverspeed he was BP Balkans business and development manager. At Hoverspeed, […]

Virgin Money marketing chief quits after nine months in post

Virgin Money marketing director Peter Ballard has left his job suddenly after less than nine months in the post. Ballard, who reports to chief executive Paul Pester, left at the end of last week. It is not thought he has a job to go to. He was previously marketing director of financial services website Virginmoney […]

Digest

Sainsbury’s has appointed brand director Andrew Ground to the new position of development director for health and beauty.

Digest

Wieden & Kennedy is understood to have won the £1m advertising account for Loot. The agency pitched against CDD and Partners BDDH.

Pogo hires Naked for ‘young urbanites’ push

Naked has been appointed to develop a communications strategy for the hand-held mobile Internet company Pogo. The product, which enables users to access the Web through wireless technology wherever their location, has been developed by Pogo Technology. The Pogo offers full-colour access at PC speed together with e-mail, MP3 and mobile phone functions, and was […]

Latest from Marketing Week