4 August 2005

Mastercard to tap into the millions of ‘unbankables’ with pre-pay card

Mastercard is launching an electronic “virtual wallet” to target migrants and households without bank accounts in September. Called Cashplus, the pre-paid Mastercard will enable customers to buy ready-to-use cards in retail outlets, in much the same way as mobile top-up vouchers and phone cards. Mastercard Europe and partner Advanced Payment Solutions (APS) hope to tap […]

Kraft Foods to rebrand Dime Bar as Daim

Kraft Foods is scrapping the iconic Dime Bar brand and reintroducing the bar under its international name, Daim. The brand will be phased out from September. The new Daim range is expected to be supported by a multi-million pound marketing campaign that will include television advertising. The campaign is likely to be created by Ogilvy […]

Walkers picks chief marketer for snacks

Walkers Snacks, the PepsiCo-owned food company, has promoted Jon Goldstone to the role of chief marketer for the division. He was previously marketing director for evening snacking. Goldstone’s promotion to vice-president of marketing for Walkers Snacks follows the company’s decision to appoint Neil Campbell, the former vice-president of marketing for PepsiCo UK and Ireland, as […]

Andrex faces ASA probe over Moist relaunch ads

A print campaign for the relaunch of Andrex Moistened toilet tissue has prompted several complaints to the Advertising Standards Authority (ASA). The ads show a close-up of a man’s bottom clad in a pair of underpants emblazoned with a Chinese dragon, which appears to be backing away from the model’s rear. The image is accompanied […]

EHS Brann secures NCP direct business

EHS Brann has been appointed by NCP, the UK’s largest commercial car parks operator, to handle its direct marketing business. NCP, which was sold to venture capitalist 3i for £555m last month, began contacting agencies about its season-ticket customer acquisition and retention programme earlier this year, and selected EHS Brann following a pitch overseen by […]

EHS Brann secures NCP direct business

EHS Brann has been appointed by NCP, the UK’s largest commercial car parks operator, to handle its direct marketing business. NCP, which was sold to venture capitalist 3i for £555m last month, began contacting agencies about its season-ticket customer acquisition and retention programme earlier this year, and selected EHS Brann following a pitch overseen by […]

Aviva reshuffles Norwich Union marketing after RAC acquisition

Aviva is restructuring the marketing department of its Norwich Union brand following the decision to merge the division with the insurance arm of newly acquired RAC. The combined business unit will be known as Norwich Union General Insurance (NUGI). It is the second wholesale restructure of the department in less than a year. Colin Webb, […]

IPA Survey How optimistic are marketers?

Taking all things into consideration, do you feel more or less optimistic about the financial prospects for (a) your company, and (b) your industry as a whole, than you did three months ago? (a) Your company(b) Your industry

ASA probes Lynx ‘mud wrestling’ ad

Unilever’s Lynx advertising campaign featuring women stripping off and mud wrestling is attracting complaints over the ads’ sexual content. The Bartle Bogle Hegarty (BBH)-created television and cinema ad has so far attracted 11 complaints. A poster showing scantily clad models spelling out the words “Greed is Good” has led to 33 complaints. It has also […]

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