4 December 1997

Heekin comes out on top in McCann power struggle

McCann-Erickson’s European regional director Michael Sennott is returning to the US. Sennott will be replaced by North American president Jim Heekin, who has been running the company’s New York office for four years. It is unclear what position Sennott will be returning to within the Interpublic-owned McCann group. But the switch is seen by US […]

KC creates Euro role in run-up to media review

Kimberly-Clark is creating the new post of European media director as it prepares for a full-scale review of its European media buying. The sanpro-to-toilet tissue company confirms it is at the screening stage for the post, which would carry responsibility for media buying for all brands across all European markets. A spokeswoman says: “The new […]

Safeway lines up launch of Tesco-style sub-brand

Safeway is following in Tesco’s footsteps with the launch of store sub-brands emulating Tesco’s Express and Metro operations. The move signals a major shift in store branding strategy – Safeway has spent three years consolidating its brand and is in the process of converting Presto stores since it bought the ailing retailer in 1982. Customer […]

Public wants Ryder Cup to become a ‘protected’ sport

Two-thirds of the country believe golf’s Ryder Cup should become a “protected” sport, shown live on terrestrial TV, according to the latest CIA Medialab Sensor survey. The competition involves the cream of the world’s golfing talent, Europe versus the US. It is currently only available to subscribers of BSkyB, which has bought the exclusive viewing […]

DRINK DRIVE CAMPAIGN

The Government revealed its latest drink drive campaign yesterday and with it signalled a change in strategy. Over the years, advertising, through DMB&B, has managed to change public perceptions, and make it socially unacceptable. But there is

…as Pepe plans homeless scheme

Pepe Jeans is linking with the Big Issue to supply jeans to homeless people in London and the South-east. Under the scheme consumers can trade in any brand of old jeans for a 10 discount on a new pair of Pepe jeans. The Big Issue will then offer the old jeans to its vendors or […]

Success lies in daring to be different

Recent shifts in the retail climate mean that the fortunes of marketers and manufacturers in both the branded and own-label sectors will depend on how they decide to play the new ‘destination shopping game’ and how quickly they can adapt to it

Banks Hoggins wins 2m Sara Lee

Sara Lee Bakery has appointed Banks Hoggins O’Shea to handle advertising for its entire dessert portfolio, with an estimated spend of 2m. Banks Hoggins O’Shea fought off competition from Mitchell Patterson Aldred Mitchell and Mustoe Merriman Herring Levy in a three- way creative pitch. Sara Lee reviewed the account out of Walsh Trott Chick Smith […]

DIGESTS

Societé Générale, the French investment bank, is holding a three-way pitch in Paris for a global corporate account.

PLAYING BY THE BOOK

Will we ever have paperless offices? Even with the development of the Internet and CD-Roms many publishers believe the paper-based directory will be with us for some time to come.

Brief

The Department of Environment Transport and the Regions (DETR) is dropping its shock-tactic advertising for its annual drink-drive campaign. Rather than focusing on the bloody consequences of an accident or the long-term impact on a family, the new ad, created by DMB&B, features four ‘reasonable’ people talking about their attitude to drinking and driving. The […]

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