McCann-Erickson’s European regional director Michael Sennott is returning to the US. Sennott will be replaced by North American president Jim Heekin, who has been running the company’s New York office for four years. It is unclear what position Sennott will be returning to within the Interpublic-owned McCann group. But the switch is seen by US […]
Kimberly-Clark is creating the new post of European media director as it prepares for a full-scale review of its European media buying. The sanpro-to-toilet tissue company confirms it is at the screening stage for the post, which would carry responsibility for media buying for all brands across all European markets. A spokeswoman says: “The new […]
Safeway is following in Tesco’s footsteps with the launch of store sub-brands emulating Tesco’s Express and Metro operations. The move signals a major shift in store branding strategy – Safeway has spent three years consolidating its brand and is in the process of converting Presto stores since it bought the ailing retailer in 1982. Customer […]
Two-thirds of the country believe golf’s Ryder Cup should become a “protected” sport, shown live on terrestrial TV, according to the latest CIA Medialab Sensor survey. The competition involves the cream of the world’s golfing talent, Europe versus the US. It is currently only available to subscribers of BSkyB, which has bought the exclusive viewing […]
Television’s chiefs are shifting roles like musical chairs at the moment and the familiar face of TV may alter as a result, says Torin Douglas. Torin Douglas is media correspondent of BBC News.
The Government revealed its latest drink drive campaign yesterday and with it signalled a change in strategy. Over the years, advertising, through DMB&B, has managed to change public perceptions, and make it socially unacceptable. But there is
Pepe Jeans is linking with the Big Issue to supply jeans to homeless people in London and the South-east. Under the scheme consumers can trade in any brand of old jeans for a 10 discount on a new pair of Pepe jeans. The Big Issue will then offer the old jeans to its vendors or […]
Recent shifts in the retail climate mean that the fortunes of marketers and manufacturers in both the branded and own-label sectors will depend on how they decide to play the new ‘destination shopping game’ and how quickly they can adapt to it
Sara Lee Bakery has appointed Banks Hoggins O’Shea to handle advertising for its entire dessert portfolio, with an estimated spend of 2m. Banks Hoggins O’Shea fought off competition from Mitchell Patterson Aldred Mitchell and Mustoe Merriman Herring Levy in a three- way creative pitch. Sara Lee reviewed the account out of Walsh Trott Chick Smith […]
SocietÃ© GÃ©nÃ©rale, the French investment bank, is holding a three-way pitch in Paris for a global corporate account.
Will we ever have paperless offices? Even with the development of the Internet and CD-Roms many publishers believe the paper-based directory will be with us for some time to come.
The Department of Environment Transport and the Regions (DETR) is dropping its shock-tactic advertising for its annual drink-drive campaign. Rather than focusing on the bloody consequences of an accident or the long-term impact on a family, the new ad, created by DMB&B, features four ‘reasonable’ people talking about their attitude to drinking and driving. The […]