4 December 2003

Which? questions Comfort ‘claims’

Lever Fabergé has been criticised for “questionable” marketing by the Consumer Association (CA) following research which concluded that Comfort Fast Dry fails to meet its brand promise.

Keep on pushing and we won’t give

Chugging – a portmanteau of charity and mugging – is an unpleasant word for an increasingly unpleasant phenomenon. Understandably, charities themselves violently dislike the term, preferring the more anodyne ‘face-to-face fundraising’. They would be loath to see what has become an important prop to the financing of worthy causes disappear from our streets. Last year, […]

Blow to ISBA as Ofcom approves joint sales

The Incorporated Society of British Advertisers (ISBA) has expressed “disappointment” with Ofcom’s decision to axe rules banning the joint selling of airtime. The move paves the way for Channel 4, BSkyB and Five to sell their airtime jointly, subject to approval from the competition authorities. An ISBA spokesman says: “We are a bit disappointed about […]

Stop shooting down the horses

Your piece on sponsorship in horseracing (MW November 13) incorrectly implies that the horseracing industry is falling short in attracting sponsorship support. The article is alarmist and misguided and makes assumptions which are far wide of the mark. It was indeed unfortunate that the announcements of Martell’s withdrawal from the Grand National after the 2004 […]

Zenith picks up £29m UIP task

Film distributor United International Pictures (UIP) has appointed Zenith Optimedia to handle its £29.3m planning and buying account. The agency pitched against Mediacom and incumbent Media-edge:CIA. The pitch was conducted by UIP’s marketing team, led by director of marketing Deborah Sheppard. It last called a review in early 2001, only to abandon it and retain […]

Unilever divests raft of non-core brands to Ceuta

Unilever has effectively ditched a raft of brands in the UK, including Mentadent toothpaste and Brut cologne, transferring marketing, sales and distribution to the broker Ceuta Healthcare, in order to focus on its core products. Ceuta will take over the toothpaste brands Signal and Mentadent, Shield soap, Pond’s skincare and Brut in the UK. Unilever […]

Sport England in ad blitz

Sport England is to launch a multi-million pound advertising campaign to promote sports and physical activity next year, in the wake of recent government anti-obesity initiatives. The organisation, which distributes lottery funding to sports, is in talks with a number of government departments about ideas and funding, including the Department of Health, Department of Education […]

Ford supplies Thunderbirds film vehicles

Ford of Europe is supplying cars for a big-budget remake of Thunderbirds, which will see Lady Penelope driving a Ford rather than her trademark pink Rolls-Royce. Ford has supplied a variety of cars for the film, including concept cars and product placements of its recently launched Focus C-Max, together with specialist vehicles created by Ford […]

GSK relaunches Horlicks – for kids

GlaxoSmithKline (GSK) is planning to extend its Horlicks brand into the children’s market, in an attempt to take on the main drinking-chocolate brands. Three new flavours, including chocolate and strawberry, in single-sachet packs are planned. There will also be new packaging, using animal characters. It is understood that the products will promote the overall brand […]

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