Turespana, the Spanish tourist board, is reviewing its 34m pan-European media planning and buying account. It is understood that the incumbent MPG is repitching for the business.
Ive always had a soft spot for John Lewis. For years, it was my first port of call default option of shopping, offering an unbeatable combination of a good quality product, excellent price and advice you could trust. Its staff were polite and amazingly well informed, and that seemed to connect with the decent, human values that seemed to permeate everything it did (contrasting starkly with the cynical ruthlessness you see so much elsewhere). The fact that it was owned by its staff and sometimes seemed a little slow and cautious was OK. It was quaint. Perhaps it was the price of all the good things that really were so valuable.
As Google UKs chief marketer, Dan Cobley holds probably the most coveted marketing job in the land. The search giant is the company where most marketers aspire to work, according to MWs 2008 Top Employers Survey (MW November 13). So as Googles director of marketing for the UK, Ireland and Benelux, Cobleys job is the Lamborghini, Gucci, Bollinger or Veuve Clicquot of marketing roles.
Hondas decision to pull out of Formula One raises fresh concerns over the future of the car industrys premier sports event.
Ailing Lowe London has picked up the 100m global advertising business for Unilever-owned Knorr. The move is a lifeline for the struggling agency, which has faced a series of losses and reviews over 2008.
Debenhams has parted company with Miles Calcraft Briginshaw Duffy after the agency resigned the account. It is understood that the department store chain is already contacting agencies about a pitch. It is not clear if a review, which is expected to be overseen by head of marketing Alison Jones, will start before Christmas. The move […]
The US Congress has agreed in principle to a $15bn (10bn) bailout loan to help rescue General Motors and Chrysler. The US House of Representatives will vote on the bill later today.
Cadburys Caramel is being relaunched as a standalone brand a complete U-turn on the companys master branding strategy. It follows the successful relaunch of Wispa.
US carmaker Chrysler is planning to slash its global advertising spend next year, even if it receives a bail-out loan from the US government. It is the last of the “Detroit Three” to admit it is reducing spend. Sources at the carmaker, which makes the Chrysler, Dodge and Jeep marques, say it plans to shave […]
Yum! Brands, the owner of Pizza Hut, is talking to its roster agencies about a new pizza delivery concept that is being trialled in the UK and Ireland. The fast food company is talking to it roster agencies about developing a strategy for the new delivery system, known as PHD, and is keen to go […]
The UK’s biggest retailer, Tesco, is being tipped to become the world’s second largest retailer after Wal-Mart, by 2012. The Institute of Grocery Distribution (IGD) is predicting that Tesco will overtake French supermarket chain Carrefour. IGD, the UK food industry group, says Tesco’s growth will be boosted by its international expansion plans into markets such […]
Global airline industry is set to lose 3.3bn ($5bn) this year as a result of the global economic downturn. According to industry body, International Air Transport Association (IATA), losses will amount to 1.68bn next year and affect all regions.