4 December 2008

Trespana reviews 34m media business

Turespana, the Spanish tourist board, is reviewing its 34m pan-European media planning and buying account. It is understood that the incumbent MPG is repitching for the business.

John Lewis hollow price promise

Ive always had a soft spot for John Lewis. For years, it was my first port of call default option of shopping, offering an unbeatable combination of a good quality product, excellent price and advice you could trust. Its staff were polite and amazingly well informed, and that seemed to connect with the decent, human values that seemed to permeate everything it did (contrasting starkly with the cynical ruthlessness you see so much elsewhere). The fact that it was owned by its staff and sometimes seemed a little slow and cautious was OK. It was quaint. Perhaps it was the price of all the good things that really were so valuable.

Why Google is a marketers dream employer

As Google UKs chief marketer, Dan Cobley holds probably the most coveted marketing job in the land. The search giant is the company where most marketers aspire to work, according to MWs 2008 Top Employers Survey (MW November 13). So as Googles director of marketing for the UK, Ireland and Benelux, Cobleys job is the Lamborghini, Gucci, Bollinger or Veuve Clicquot of marketing roles.

MCBD and Debenhams part company after four years

Debenhams has parted company with Miles Calcraft Briginshaw Duffy after the agency resigned the account. It is understood that the department store chain is already contacting agencies about a pitch. It is not clear if a review, which is expected to be overseen by head of marketing Alison Jones, will start before Christmas. The move […]

Chrysler to cut 100m from global ad spend

US carmaker Chrysler is planning to slash its global advertising spend next year, even if it receives a bail-out loan from the US government. It is the last of the “Detroit Three” to admit it is reducing spend. Sources at the carmaker, which makes the Chrysler, Dodge and Jeep marques, say it plans to shave […]

Pizza Hut in agency talks about delivery sub-brand

Yum! Brands, the owner of Pizza Hut, is talking to its roster agencies about a new pizza delivery concept that is being trialled in the UK and Ireland. The fast food company is talking to it roster agencies about developing a strategy for the new delivery system, known as PHD, and is keen to go […]

Tesco tipped to become world’s second largest retailer

The UK’s biggest retailer, Tesco, is being tipped to become the world’s second largest retailer after Wal-Mart, by 2012. The Institute of Grocery Distribution (IGD) is predicting that Tesco will overtake French supermarket chain Carrefour. IGD, the UK food industry group, says Tesco’s growth will be boosted by its international expansion plans into markets such […]

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