4 January 1996

CDP beats two in 2m Yorkshire Bank pitch

CDP has won the Yorkshire Bank account after a three-way pitch against Banks Hoggins O’Shea and J Walter Thompson (Manchester). A campaign, worth up to 2m, will break at the end of February and is expected to consist of TV and press ads and mailings. The first bursts will focus on the bank’s Flexible Payment […]

Price is fight for power houses

I read with interest Rod Peel’s prescription for a power industry consumer strategy in his piece The Mains Attraction (MW December 8). Apparently, “it will be about brand positioning, market segmentation, delivery of a promise, creation of tariffs and quality of customer service following (sic) through”. In other words, success will be based on marketing […]

How CDP’s showreel was no booty

It was the day of the pitch for the Yorkshire Bank advertising account when David Gibson, the bank’s communications manager, had to dash out early because his home had been burgled. To David’s horror he discovered the thieves had cleaned out his Leeds home, not forgetting to swipe videos made by agency hopefuls Banks Hoggins […]

Telegraph hands Drayton top job and drafts in Woolfenden

The Telegraph is promoting Daily Telegraph marketing manager Hugo Drayton to marketing director, filling the role left vacant since the departure of David Pugh. Paul Woolfenden is taking on the new role of promotions director. A former promotions director for The Sunday Times and The Times, he joins from marketing and sales promotion specialist Firecrest. […]

DIGESTS

Motive, Bartle Bogle Hegarty’s media arm, has been appointed to the 10m media buying account for Mercury One2One. It was at CIA Medianetwork. Granada Sky Broadcasting has appointed Jerry Glover, commercial director of The Travel Channel, as managing director commercial. Stuart Prebble, ITV controller of factual programmes, becomes chief executive. New Century, the lowest Channel […]

DIGESTS

London Docklands Development Corporation is carrying out a statutory review of its advertising account held by D’Arcy Masius Benton & Bowles. It has shortlisted six undisclosed agencies. A budget has yet to be decided. Saatchi & Saatchi Advertising Worldwide has appointed John Fitzgerald as president and chief operating officer. He is widely seen as the […]

A case of hiss and tell for Griffin boss

Griffin Bacal’s chairman, Paul Hutson, was almost caught with a large snake in his trousers at the agency’s Christmas do. Confidence buoyed by several glasses of champagne and a seductive but rather rotund belly dancer shaking her pierced navel in his face, Paul wrapped himself in a long python and entertained the numerous guests. Paul […]

Cable TV study to mirror BARB

The cable TV industry is moving closer towards its own airtime currency with the launch of a major cable TV viewing survey in two weeks’ time. Diary research involving 1,000 cable TV households will be conducted by research company RSMB to establish a clearer picture of cable viewing habits using methods similar to the established […]

P&G opens assault on UK soft drinks

Procter & Gamble is on the verge of a multimillion pound assault on the UK soft drinks market and has appointed Mellors Reay & Partners to handle advertising for the fruit- flavoured drink Punica.

Cable TV study to mirror BARB

The cable TV industry is moving closer towards its own airtime currency with the launch of a major cable TV viewing survey in two weeks’ time. Diary research involving 1,000 cable TV households will be conducted by research company RSMB to establish a clearer picture of cable viewing habits using methods similar to the established […]

P&G opens assault on UK soft drinks

Procter & Gamble is on the verge of a multimillion pound assault on the UK soft drinks market and has appointed Mellors Reay & Partners to handle advertising for the fruit- flavoured drink Punica.

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