J Walter Thompson has created a £4m TV and press campaign for Wilkinson Sword’s Protector 3D Diamond Razor, which was launched last year.
Interest in grooming is prevalent in men and women, but although they seem equally prepared to exercise in the interests of looking and feeling good, men lag behind when it comes to using professional hair and beauty services, and in following
Havas Advertising has bought US financial communications company The Abernathy MacGregor Group. Terms of the deal have not been disclosed.
MindShare’s foray into the world of Japanese media planning will be a valuable lesson in balancing optimal scheduling with accurate simulations of market dynamics. David Kilburn reports
Nestlé is considering rolling out a range of novel food products after signing a deal with UK company BioProgress Technology International, which has developed an alternative to gelatin.
Devon Desserts has appointed Suzanne Moseling as marketing manager, overseeing its Harveys Bristol Cream, Sherry Trifles and Lamb’s Navy Rum Puddings brands.
Lil-lets has renewed its sponsorship of the agony aunt channel on Mykindaplace.com, the online magazine for teenage girls, for a second year.
HSBC Holdings has appointed Canadian advertising guru Peter Stringham as its new marketing supremo. Stringham starts on January 15 as head of group marketing. He joins from Young and Rubicam North America where he was chairman and chief executive officer. He left the agency in October last year when it was acquired by WPP Group. […]
The Independent Television Commission (ITC) has rejected complaints from 81 viewers that a series of TV ads for Egg financial products were offensive because of their perceived homosexual references. The ITC ruled that the ads, which show an Egg representative cuddling up to a customer and telling him how much Egg loves him, did not […]
Jamies Bars, the London-based bar and restaurant chain, has taken cod off its menu following concern raised by the World Wildlife Fund about shortage of fish stocks.
BT has signed up for a fantastic new service that may signal a new dawn of enlightenment for many Internet users. Jeeves Answers is the question and answer service from Internet search engine Ask Jeeves. It will now be available on BT.com, according to the blurb, to provide “visitors to BT.com with a more human […]
Lowe Lintas is creating the first TV advertising campaign for the Equal Opportunities Commission (EOC). The ads, which aim to close the gender pay gap, are based on research carried out by the EOC task force and will break in February.