Digests

Thomas Cook has bought Sunworld, Britain’s fifth largest short-haul tour operator from Grupo Viajes Iberia for an undisclosed sum. Thomas Cook refused to comment on whether the deal meant it would sell its 11 per cent stake in First Choice Holidays. Tim Henman, the British tennis hopeful, could pick up a 1m sponsorship deal from […]

CHARACTER BUILDING

The use of classic characters from books, comics and films in sales promotions is growing, and can bring significant exposure both for the characters themselves and for the products they are linked with.

Domecq tries pub video link chat-up game

Allied Domecq is putting videophone technology into its pubs to allow customers to chat to each other up while they are miles apart. Xchange, a new system employing cameras, video screens and microphones, is being put into Allied Domecq Leisure’s Firkin and Scruffy Murphy’s pubs this week. A dating game, Lust In Space, will allow […]

Cadbury poised to unveil new chocolate countline

Cadbury is preparing to unveil a new countline called Fuse in what is tipped to be the biggest confectionery launch for years. The project is shrouded in secrecy, after a clampdown from the company. Trade insiders blame this on suspicions of leaks to rival Nestlé Rowntree, which in Cadbury’s view knows too much about the […]

Body Shop and Jet plan link-up

The Body Shop is talking with petrol retailer Jet about opening franchises of its stores in the chain’s forecourt shops. Mike Stannard, Jet’s marketing manager, says the company is talking to the Body Shop and dry cleaning chain Sketchley about opening franchises in the new format petrol stations. A Body Shop spokesman says Jet has […]

Dixons Group hires new chief for PC World

Dixons Store Group has appointed former Iceland group marketing controller Derek Lloyd as marketing director of its computer superstore, PC World. Lloyd joined the company this week, taking over from Trevor Bish-Jones who took up the marketing director role at Dixons earlier this year. Lloyd left Iceland last week. He has held a variety of […]

DIGESTS

BBC1’s coverage of the Germany against England Euro 96 semi-final attracted an average of 17.6 million viewers compared with ITV’s 6 million. The final was watched by 12.6 million viewers on BBC1 and 4.5 million on ITV. Channel 4 has appointed its first commissioning editor for daytime programming. Fiona Chesterton is charged with reducing the […]

Philip Morris launches Marlboro Medium cigarette brand in the UK

Tobacco giant Philip Morris, owner of the world’s most valuable brand Marlboro, is launching Marlboro Medium cigarettes in the UK this month. The move follows the success of Marlboro Lights, introduced in October 1986, and is understood to be part of the overall Marlboro strategy of selling the Standard, Medium and Light brands in all […]

Relaxed rules see ads push law to the limits

Companies are regularly breaking ad rules to win short-term market advantage. Chris Parkinson guides us through the legalities. Chris Parkinson is a partner in advertising compliance at solicitor firm Hammond Suddards

Spot the Sponsor

Winner of round one in our Spot the Sponsor competition is Mrs A Reid of the Jenks Group, High Wycombe. She wins a champagne day out at York Races. The answer was Stella Artois (Whitbread). Round two: Test Drives (Pulls and Cuts) where you find a flower under a spanner. Name the title sponsor of […]

Multiples chase family fortunes

Supermarkets recognise the influence children can have on parental purchases and are attempting to attract families. Colin Lenaghan is client services executive at Harris International Shopping & Promotion Intelligence

Emotional spill hits pub extravaganza

Bass Taverns staked heavy investment in its pubs for Euro 96, forking out hundreds of thousands of pounds to install giant TV screens and video projectors. Unfortunately for the pub-goers at one hostelry in South London, all the excitement of England against Germany got the better of the expensive equipment. Some 50 drinkers were standing […]

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