I fully support the comment by Grahame Lake in your report on customer magazines (MW June 13). Companies should examine why they choose to publish. Are they in the publishing business in to make a profit from advertising revenues, or are they seeking to promote sales of their core products and services? If a magazine […]
The DM Show, has signed Stan Rapp, chairman and chief executive of McCann-Erickson Worldwide, and direct marketing guru Lester Wunderman, as keynote speakers. The DM Show, backed by Marketing Week and Precision Marketing, takes place between October 15 and October 17 at Earl’s Court, London.
Investment company Friends Ivory & Sime (FIS) has appointed a new marketing director and is calling for its agencies to repitch, following its acquisition of Royal & SunAlliance Investments (RSA Investments).
The voucher sector is voicing concerns about Government intentions to revise VAT on vouchers. But as it is an industry that is prospering, seeing sales and profits rise as others suffer a slowdown, any rise in taxes is unlikely to hit it hard.
Anyone who likes the odd drink will be aware of the poor quality of bar-staff in these times of near-full employment. Only the Australians and New Zealanders appear to be keeping up the proud traditions of decent service, clean glasses and witty banter – at least in London. The rest, by and large, seem to […]
Non-terrestrial television, including satellite, cable and digital channels, could soon be airing party political broadcasts (PPBs) if recommendations put out for consultation yesterday by the Electoral Commission are heeded. The Electoral Commission’s consultation paper on the future of PPBs recommends that any channel commanding audiences over a specified number should be required to screen the […]
Walkers’ Doritos brand is to be the new club sponsor of First Division club Wolverhampton Wanderers, in a two-year deal worth up to &1.5m, depending on the club’s success. The Doritos logo will feature on the Wolves shirts from August and is the biggest deal in the club’s history. It includes branding around the stadium […]
Vivendi Universal’s shares have been suspended amid reports that the group had tried to add &£970m in profits to its 2001 accounts.
Ethnic foods manufacturer Patak’s Foods is looking for a group marketing director following the resignation of sales and marketing director Alison Cannon. Patak’s has decided to split the role and is now looking for a group marketing director, who will report to managing director David Page. Cannon will leave Patak’s in September to become Grampian […]
Blackwell’s has appointed former Hasbro Interactive marketer Dominic Myers as managing director. Myers, who started work at the academic bookseller on Monday, joined Hasbro Interactive as international marketing director in 1999 and was promoted the following year to international managing director (MW March 9, 2000) before leaving two months later. Blackwell’s chief executive Philip Blackwell […]
The Billett Consultancy and Barsby Rowe have been combined to form billets media consulting under managing director Hugh Lindsay, former managing director of Barsby Rowe. Former Billett Consultancy managing director Andy Pearch becomes chief executive of bmc.
The Radio Authority has received eight applications for the London AM radio licence held by Liberty Radio. They are from Liberty Radio, Abracadabra, Asian Talk Radio, Club Asia, Planet AM, Saga Radio, Takeover Radio and Tap Radio.