My wife and I have just spent an incredible two weeks in a self-catering cottage in Scotland, lent to us by my brother-in-law. As part-payment, I agreed to build him a website and social media strategy, and impressed myself no end with what I was able to pull together. It’s amazing how many website templates are online and what astonishing results even a Luddite like me can build. And with the likes of Twitter and Facebook, it is even more straightforward for small businesses to build a decent social media presence.
An embarrassment of riches. That’s the perfect phrase to sum up all the learnings and insights delivered by more than 200 speaker sessions at Marketing Week Live (MWL) last week. Hundreds of marketers gathered to hear the latest thinking on strategy and innovation and meet suppliers that could provide clever solutions – all with the aim of helping brands gain that vital competitive edge.
GE’s digital marketing manager on why they launched their game, Wonderground, and how it benefits the brand.
Worldwide consumer spending on mobile games soared by 35 per cent last year, according to research by Newzoo, commissioned by games company GameHouse. This rapid growth means mobile now accounts for 18 per cent of the global market, with people splashing out a total of $12.3bn (£8bn).
Consumer culture. It’s one of the most used and yet least understood concepts in the modern lexicon. It’s a phrase usually wheeled out when society is deemed to be spending too much or to describe the proliferation of brands on the high street. But the concept of consumer culture and its implications for society are far more complex and important than that.
Ashley Friedlein is right to ask if creativity has got lost in the quest for bigger data. Creativity comes from empathy and understanding. The public service ad ‘Dumb Ways to Die’ was praised because its starting point was understanding that young people don’t respond to a wagging finger.