Who will watch what we watch once digital television goes live?

How do you stop AGB winning another BARB contract? Change its name to Taylor Nelson Sofres. (Or, if you want a different company altogether, make sure its rivals feel they have a good chance of toppling it.) Whatever it calls itself, AGB’s 30-year reign as television’s scorer is about to be extended for another three […]

Firing blanks

Do direct marketers know what they are talking about? It might seem like an odd question to ask. After all, the DM industry has had to invent swathes of new words to describe the processes it carries out. And it has benefited from one of the most consistent education programmes of any marketing sector – […]

Field Marketing

Field marketing appears to be suffering from an identity crisis, if the response from many major retailers is anything to go by. Indeed, field marketers appear to have become so unfashionable these days that many of the high street retailers have simply dispensed with their services, preferring instead to do the job in-house. This is […]

Watch out, the licence man’s about

Those quiet moments of reflection that come to us all invariably find your correspondent yearning for a more caring, compassionate society. In common with a forgotten former prime minister, I too have a vision of an England in which old maids peddle bicycles through sun dappled fields of swaying corn, to country pubs with roses […]

Associated signs Waitrose ad deal

Associated Newspapers has agreed for the first time to run a long-term advertising campaign regionally in its national newspaper magazines. The campaign, for supermarket chain Waitrose, will run for the next year in copies of the Mail on Sunday’s You magazine and in the Daily Mail Weekend distributed in London and the South-east, where Waitrose […]

Citibank offers account holders free Net access

Citibank, the US group, is to offer UK customers free Internet access as a result of a new deal with Virgin Net. From July, new current account holders at Citibank will receive a year’s free subscription to Virgin Net, which since launch in November 1996 claims to have attracted 115,000 subscribers. The move by the […]

Digital Dilemna

On June 28, a new phenomenon will burst, or at least trickle, onto UK television screens. BSkyB will start the “soft” launch of Sky Digital TV channels for its satellite and cable customers. Details are sketchy, and Sky refuses to say how many channels it will carry or which brands will advertise. The test will […]

UCI woos women away from World Cup with ‘hunk’ films

UCI Cinemas, the largest multiplex cinema chain in the country, is launching a cut-price season of romantic films to attract women bored by World Cup ties between foreign teams. But the screenings will avoid the dates when England and Scotland play – because so many women are expected to watch the football. During Euro 96 […]

Briefs

CarlingNet (ww.fa-carling.com), the football Website, has signed up online sales house TSMSi to sell advertising and sponsorship on its service. The site, which is owned by brewing giant Bass, sponsors of the FA’s Premiership, generates 4 million page impressions a month. The account win follows TSMSi’s loss of the sales contract for ITN’s Website last […]

UCI woos women away from World Cup with ‘hunk’ films

UCI Cinemas, the largest multiplex cinema chain in the country, is launching a cut-price season of romantic films to attract women bored by World Cup ties between foreign teams. But the screenings will avoid the dates when England and Scotland play – because so many women are expected to watch the football. During Euro 96 […]

DIGESTS

BMP DDB London chairman James Best has been named president of DDB Northern Europe, as part of a worldwide restructure at the Omnicom-owned network. Holland & Barrett, the health food retailer, has renewed its search for an advertising agency, which was first reported a year ago (MW June 26 1997). Bates Dorland has revealed its […]

GRE hands top role to PPP chief

Guardian Royal Exchange (GRE) has appointed PPP Healthcare director of strategic business Chris Chadwick as managing director of its telephone sales operation Guardian Direct. Chadwick is one of a number of top level PPP marketers being pulled into GRE, following its 560m takeover of PPP in December 1997. He will have the final say on […]

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