A good supplier of pre-cleared music should not just offer great catalogue – it should also avoid manipulating independent musicians and ensure both the artist and the client are looked after, says The Works’ Nick Payne
Programmatic buying has been touted as a creativity killer as data assumes the job of matching ads to audiences, but by integrating this data into the planning process, brands can achieve greater engagement rates and more effective advertising.
There is no contest off the pitch between this year’s Champions League finalists FC Barcelona and Juventus, with the Spanish league title winners far exceeding their opponents’ branding power and commercial revenues.
One of the attractions of a physical store is its appearance. If it looks good, customers are likely to step in so its vital for all retailers, no matter how big, to invest in their retail marketing if they want to keep alive their emotional ties with customers and stop them going online.
One of the great highlights of being a marketer is reading the clichéd, unintentionally hilarious articles detailing “what marketers can learn from….”. You take a current topic du jour and then append onto it a series of highly tangential marketing learnings of absolutely no value whatsoever.
After his predicted re-election as president of FIFA, Sepp Blatter had two options in the face of FBI corruption investigations– humility or counter attack. He chose the latter, railing against a “hate” campaign to unseat him conducted by the “English media and the American movement”.