Langdon takes top job at Euro RSCG

Former McCann-Erickson chief Ben Langdon is expected to resurface at Euro RSCG group in the newly created role of European chairman. The surprise move follows the launch of his start-up agency, Ben Mark Orlando, in partnership with former Euro RSCG group chairman Mark Wnek, earlier this year. Langdon confirms that he quit the agency last […]

F1 admits ‘misleading’ TV audience numbers

Formula One Management (FOM) has been criticised for misleading sponsors, after global TV audience figures fell by more than half. Published average viewing figures for the past few years have been as high as 300 million, but FOM has admitted that this figure could have been inflated by as many as 160 million viewers, following […]

Müller steals Cadbury deal from Uniq

Müller Dairy UK has snatched the licence for Cadbury’s desserts from food giant Uniq. The deal will reinforce the position of Müller as the UK’s leading dairy brand in the chilled dessert category.

BBH wins £3.5m Ladbrokes brief

Ladbrokes has appointed Bartle Bogle Hegarty (BBH) to its £3.5m ad account following a five-way pitch against Publicis, J Walter Thompson, Clemmow Hornby Inge and incumbent Banks Hoggins O’Shea/FCB (BHO).

McCann-Erickson Manchester beats four to Government consumer helpline account

The Government has appointed McCann-Erickson Manchester to the multi-million pound account for its new telephone and online advice service for consumers – Consumer Direct – following a four-way pitch. McCann-Erickson Manchester pitched alongside Mediaedge:CIA, which has been appointed to handle media planning and buying for the campaign. The agencies pitched against Miles Calcraft Briginshaw Duffy […]

VisitLondon gets own TV channel

London tourism is to receive its own television channel when VisitLondon launches London TV on Sky Digital this summer. VisitLondon, formerly known as the London Tourist Board, is working with its media agency OMD UK, and digital TV company Enteraction TV on the launch of London TV. The channel will be broadcast 24 hours a […]

PZ Cussons and Dyson to use video research

Imperial Leather manufacturer PZ Cussons and electrical goods company Dyson are setting up video cameras inside consumers’ homes to capture their daily washing and cleaning routines in an attempt to research new product development. The exercise is also aimed at introducing consumers to the range of products produced by the companies. The project is part […]

Sex, stores and the slow art of sales seduction

Enthusiasm for in-store media (MW last week) is fuelled by the view that 75 per cent of buying decisions are made in store. Of course, in-store positioning, presentation and, increasingly, advertising are important elements of sales and marketing. And when working well, they can pay great dividends for packaged goods marketers. But there is a […]

Record 9% share for outdoor medium

Outdoor advertising is poised to post a record nine per cent of total advertising revenue for 2003. This figure is the medium’s highest recorded share of advertising revenue and will mean the medium has achieved a one per cent growth year on year. By comparison, television, radio and national newspaper share of advertising revenue is […]

Latest from Marketing Week