Sharepeople, the website aimed at private investors, is running its second national TV campaign, again featuring golfer Colin Montgomerie. The company is also negotiating a number of broadcast sponsorship deals.
Mediaxis, a division of VNU, is to launch a new monthly title in the Belgian magazine market this August. Named Manzo, the newcomer is designed to compete with men’s magazines, such as Maxim and ZSM. Sales of up to 45,000 copies are anticipated.
Hollinger’s woeful performance on the stock market has persuaded Conrad Black to strip the group of its lesser assets and bolster the remaining interests with robust enough Net identities to retain the company’s independence. As rival media ow
Euro RSCG Wnek Gosper, which is handling Ken Livingstone’s campaign to be London mayor, has denied Labour claims that it has exceeded the £410,000 spending limit.
Mineral water company Evian has signed up as the title sponsor of golf’s Ladies European Tour (LET). It is believed the tour will now be renamed the Evian Ladies European Tour. Evian – part of Danone-owned Premier Waters, which also has the Volvic brand – already sponsors an annual tour event, the Evian Masters held […]
Asda’s George clothing label is launching a website this month to sell its Back to School range .
The Billett Consultancy is launching an online service to enable marketers to access airtime sales and other media cost information at Billetts.com.
Entrants to the Cannes ad festival from non-English speaking countries need to present their work in a more accessible way if they are to increase their chances of success
Austria’s advertising agencies are calling on the government to abolish the country’s advertising tax. A recent decision to reduce the rate to a uniform five per cent nationwide has met with only partial approval.
Universal Music International has appointed Philip Botha, previously management supervisor at Young & Rubicam, as vice-president for commercial and consumer marketing at its catalogue arm UM3.
The National Lottery is to give away 1 million free Thunderball Lucky Dip tickets between May 8 and 13. The promotion will be supported by a television and radio advertising campaign created by WCRS.
Procter & Gamble is expected to modify the formula of its Charmin toilet roll brand – advertised as “staying strong even when wet” – after rivals SCA Hygiene and Fort James lent their weight to an earlier claim by Kimberly-Clark (K-C) that it