GCap’s flagship London station Capital Radio is in “intensive care”, according to chief executive Ralph Bernard, and the company has no plans to give the station any significant marketing support until the station sounds “considerably better”.
When Maurice and Charles Saatchi created the “World’s Favourite Airline” tag for British Airways in 1982, the strapline reflected a far simpler time for the national carrier.
As GCap Media approaches its first birthday this month, it is unlikely to be in celebratory mood. The UK radio market’s first “super group” has spent the year since its creation battling with internal issues, such as struggling to merge the cu
Advertising has welcomed back some familiar faces in recent months. Sir Frank Lowe’s headline-grabbing return was followed by the reunion of Jim Kelly and Robert Campbell at United London, and now sales promotion guru and Triangle founder Kevin Twittey is planning a start-up with Arc Europe account director Jamie Matthews (MW last week). But some […]
A television ad for Mattessons Fridge Raiders has been criticised by advertising regulator The Advertising Standards Authority (ASA) for scaring children. The ASA has upheld 61 complaints against an ad for the Kerry Foods brand, including 23 from parents who said their children, ranging from 11 months to eight years old, were frightened by the […]
Unilever is investing Â£6.5m in the UK relaunch of its “power brand” haircare range Sunsilk, the second revamp since 2003, in yet another attempt to take on market leader Procter & Gamble’s Pantene.
Boots is rolling out a health club scheme to tap into increasing consumer demand for healthcare and lifestyle information. The retailer sees the initiative as a way of boosting loyalty in the face of competition from supermarkets. To join, customers must either sign up to its Advantage Card loyalty programme or be an existing member. […]
Consumer group Which? is launching its first brand advertising campaign to educate consumers about the diversity of what it offers. The TV and press campaign, which breaks this week, has been created by Watson Phillips Norman (WPN), which won the organisation’s advertising business in June last year. Media planning and buying is by Mike Colling […]
Vodafone has been selling end-of-the-line models and surplus stock on eBay, in an attempt to recoup its costs. The mobile giant claims the tactic has resulted in record sales of older handsets. Traditionally, Vodafone has sold the goods through retailers or to third-party repair dealers for spares. But these sales channels typically recoup just 30 […]
By Sonoo Singh
Consumer lobby group Which? has slammed Ofcom’s proposals to restrict or ban ads for unhealthy food during children’s television as a “total sham”. The group criticised the proposals as it launched research that shows children watch more TV in the evening. It says that the Ofcom proposals, which were launched in March, would allow food […]
Burger King is seeking a senior marketer to join its UK team. It is thought that Dawn Foster, the current marketing director, is returning to the US after a year in the role. The fast-food chain brought Foster in last May after former UK marketing director Paul Reynish left the company without a job to […]