Marketoonist on marketing after cookies
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Wickes’ efforts to broaden its brand proposition results in female customer boost
Matthew ValentineHome improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
Authenticity should start with marketers not marketing
Laura ChamberlainIf authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
How one market-leading startup is scaling a brand-new retail category
Michaela JeffersonHaving created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.