NetBanx, the payment solution provider, has launched interactive shopping portal www.Centreshop.com, which also promotes the company’s “ePOINTS” loyalty scheme. Over 200 retailers which use NetBanx to process online debit and credit card payments will see their sites featured on the portal at no charge, and shoppers who register for the ePOINTS scheme will earn points […]
Home PC manufacturer Packard Bell has replaced marketing director Susan Lazareff with Graham Paterson, formerly European marketing director for AST computers. Paterson joined Packard Bell in August to fill in for Lazareff following her departure for fax-to-e-mail services venture eFax.com, where she became head of marketing and business development. Packard Bell managing director Graham Hopper […]
I was heartened to read the feature on marketing to the over-50s (MW October 28). From personal experience of working within the “grey market”, it comes as no surprise that marketers are now tapping into this lucrative consumer sector. What does astonish me though, is how long it has taken them to cotton on to […]
Energy giant PowerGen is launching the first free Internet service provider (ISP) to offer consumers discounts on their energy bills the longer they stay online. Consumers logging on to the site, at www.pgen.net, for an hour a day, for example, can save up to £22 a year on their gas or electricity bill. Users will […]
Halewood International, the wine and spirits producer, is launching a £2m advertising and print campaign for its Vodka-based energy drink Red Square. It carries the catchline ‘Ibiza in a Bottle’.
ITV chief Richard Eyre has done much to strengthen the TV network. His early departure may jeopardise its precarious recovery, says Torin Douglas
It appears that the annoying Norm character used by Mars to sell its Twix bars has been popping up in the most unusual of places – the corridors of power at BT to be exact. BT insiders have been alarmed by the sighting of a glass-wearing, greyish-hued geek attending various top-level meetings. Could BT be […]
Ericsson, Carphone Warehouse and Universal Music have created a joint promotion allowing customers who buy Ericsson A1018 phones from the retailer to claim a CD featuring their personalised choice of tracks.
Philips Electronics global marketing chief Gerard Dufour has left the company after suffering two major heart attacks, sources have confirmed. Dufour was hired three years ago from Philips’ advertising agency Euro RSCG. He is widely credited with introducing a branding and marketing culture at the electronics giant and revitalising its staid image. As senior director […]
The Swedish Match Company is relaunching its Bryant & May household match brands with a TV and print campaign. The push, created by Scholz & Friends, breaks in the new year.
Deutsch New York has been appointed by Procter & Gamble to handle the advertising account for its health and beauty Internet venture reflect.
FCB Tapsa, Spain’s eighth-largest agency group, has acquired Augusta BBT, a Barcelona-based agency whose clients include Pioneer, Antonio Puig and Fremap. The joint operation will bring together 70 staff under the name FCB Tapsa/Augusta.