4 November 2004

TNS displaces NOP after IPA survey wrangle

The Institute of Practitioners in Advertising (IPA) has hit teething problems with its Touchpoints study that aims to analyse how people consume media. NOP, the research company originally commissioned by the IPA to carry out the study, has been replaced by Taylor Nelson Sofres. The move followed a pilot study carried out by NOP earlier […]

TNS displaces NOP after IPA survey wrangle

The Institute of Practitioners in Advertising (IPA) has hit teething problems with its Touchpoints study that aims to analyse how people consume media. NOP, the research company originally commissioned by the IPA to carry out the study, has been replaced by Taylor Nelson Sofres. The move followed a pilot study carried out by NOP earlier […]

MFI names marketing supremo

Troubled kitchen, bathroom and furniture company MFI has promoted consultant Paul Jackson to marketing director, responsible for external and internal communications. He takes over these duties from commercial director Steven Round, who has been appointed managing director of Hygena Cuisines, MFI’s French retail operation. Former director of merchandising and brand Jon Rosby takes on responsibility […]

EasyJet marketer quits ahead of ad push

EasyJet head of marketing Alistair Buckle is leaving the low-cost airline. Buckle, who does not have a job to go to, is leaving at the start of a major advertising push to reposition the easyJet brand. It is thought that a restructure within easyJet has made Buckle’s original role redundant, although it is understood he […]

Costa selects Premier Lodge marketer for UK

Costa Coffee has appointed former Premier Lodge marketer Nick Read to the new position of head of marketing UK. Read will report to Costa Coffee marketing director David Hutchinson, who has a brief to develop the coffee chain’s international profile. The Whitbread-owned chain has just opened 300 outlets in India. Read was previously brand director […]

BBC seeks agencies to promote Web services

The BBC is to create a roster of digital agencies to work on online advertising to promote its websites, particularly its foreign language sites, operated by the World Service. Earlier this year, the World Service ran a pan-European campaign targeting Russian Web users. Last month, it followed this campaign with a second, aimed at promoting […]

Yo! Sushi appoints Zinc founder as first head of marketing

Japanese restaurant group Yo! Sushi has appointed Georgia Hall as its first marketer. Hall joins as head of marketing and takes over responsibilities handled until now by chief executive officer Robin Rowland. Hall has been on a two-year sabbatical, after having a baby. She has worked at Evans Hunt Scott and was founder of new […]

BBC seeks agencies to promote Web services

The BBC is to create a roster of digital agencies to work on online advertising to promote its websites, particularly its foreign language sites, operated by the World Service. Earlier this year, the World Service ran a pan-European campaign targeting Russian Web users. Last month, it followed this campaign with a second, aimed at promoting […]

Costa selects Premier Lodge marketer for UK

Costa Coffee has appointed former Premier Lodge marketer Nick Read to the new position of head of marketing UK. Read will report to Costa Coffee marketing director David Hutchinson, who has a brief to develop the coffee chain’s international profile. The Whitbread-owned chain has just opened 300 outlets in India. Read was previously brand director […]

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