4 October 2001

Digest

The Body Shop has abandoned plans to appoint a creative agency. The retailer’s Christmas campaign will be created by its in-house design agency.

WPP in limbo over Tempus takeover bid

WPP is considering trying to withdraw from its bid for Tempus, following the acceptance of its £432m offer for the media specialist by over 90 per cent of Tempus’ shareholders. WPP’s soul-searching has been caused by the stock market turmoil since the terrorist attacks of September 11 (MW last week). Share prices have plunged across […]

Digest

Virgin Money has confirmed it is launching a credit card next year, with loyalty elements linked to spending money with other Virgin com panies.

New event horizon

Fearing the economic downturn is about to get steeper, companies are rethinking their events calendar and booking fewer and more unusual venues. For those prepared to look beyond the tried and tested, there’s much to spark the imagination, say

ASA lambasts Accurist for ‘irresponsible’ campaign

Jewellery and watch manufacturer Accurist has been slammed by Advertising Standards Authority (ASA) for its “irresponsible” use of a young girl in a “suggestive, sexual way” in a print ad. The ASA has upheld a complaint that the ad – created by Malcolm Moore/Deakin Blayze – was offensive and irresponsible and was likely to appeal […]

Digest

Bass is launching bar kiosks in 13 students’ union dance venues around the UK to promote its flavoured alcoholic beverage brand Red.

Digest

WWFE has been ordered by the High Court to change its logo and branding, because it illegally copied the initials of the World Wide Fund for Nature.

Reputations on the Line

Call centre staff are many consumers’ first (and main) point of contact with a brand. Companies need to ensure call-takers are well-informed, motivated and backed by the right technology to keep customers satisfied, according to Richenda Wilso

Euro holds on to £14m Abbey task

EURO RSCG Wnek Gosper has held on to the £14.2m Abbey National account and will be working with the bank to attract a younger and trendier target market of 16to 24-year-olds.

Digest

Manning Gottlieb Media has made a deal with Carlton Active to create and broadcast interactive commercials on ITV for the new Eurostar campaign. Carlton Active offers interactive advertising in the Central and London Weekday ITV regions via the Digital Terrestrial Television platform.

Digest

Sainsbury’s sixth environmental report will for the first time be published only online (accessible from JSainsbury.co.uk). The company claims to be saving ‘about a tonne’ in paper. It was aided by ethical branding consultancy C21.

Digest

The Gadget Shop is opening its first airport stores at Gatwick and Birmingham International airports this month. If they are successful it will introduce the concept to other UK airports next year.

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