4 September 1997

…as The Independent loses business readers to tabloids

The Independent is read by fewer senior business people than either The Mirror or The Express. The paper is seen by only 6.7 per cent of this category of reader, according to the 1997 British Business Survey (BBS) which measures the reading patterns of business people. This compares with 9.3 per cent of senior business […]

Luke Perry to star in Sicilian Pizza Hut ads

American teen hearthrob Luke Perry is to star in a 3.5m pan-European advertising and marketing campaign for Pizza Hut’s latest launch, The Sicilian pizza. Perry, who shot to fame as rough diamond Dillon among a group of privileged schoolfriends in the TV series Beverly Hills 90210, and more recently starred in the film The Fifth […]

SHELL’S HARD GRAFT

Image-hit Shell is to ride on the back of household brand names Ferrari and Lego in its first global advertising campaign. But will the 50m campaign, revealed exclusively in Marketing Week, be enough to overcome its well-documented troubles in

3m Standard Life axes Faulds

The 3m Standard Life advertising business, one of the largest creative accounts in Scotland, is about to drop Faulds Advertising and could move to a London agency. The mutual insurer’s corporate advertising account has been with Faulds in Edinburgh since 1992. The decision to review the account was taken after a five-figure sum was spent […]

Go ahead punk, make that call

Remember Ian Dury, the cocky Cockney who took the punk rock world by storm with “Hit Me With Your Rhythm Stick”? Well, Unicef, the children’s charity of which Ian is an ambassador, has convinced him to get on the phones. Ian gave Unicef supporters a call through telemarketing company Pell & Bales last week to […]

Motorola signs 8m UEFA league contract

Technology brand Motorola has signed a three-year, $12m (7.7m) deal to secure “supply-partner” credits during all broadcasts of the UEFA Champions League. The Motorola logo is expected to be featured at least a dozen times in all of the games, alongside live updates of match scores, time and player substitutions, as part of its official […]

Brief

The next phase of the UK relaunch of Coca-Cola’s glass contour bottle will be an international Coca-Cola Folk Art Exhibition. The exhibition, in Meadowhall shopping centre in Sheffield, is open throughout September and includes 36 sculptures ranging from four to ten feet high. The exhibit will be based on the culture, history and traditions of […]

Honesty is still the best policy

I enjoyed Alan Mitchell’s piece on relationship marketing (MW August 28), but I couldn’t help feeling that he overestimates the flexibilities within brands – especially as far as service businesses are concerned. He argues that the successful relationship marketer must try to be all things to all men and women. In computers, he suggests, it […]

Clarification of AES’s gas link

Your article comments on the fact that Bob Bruce of Eastern Group is a director of AES, but that his company has refused to sign up to the AES Code. You may be unaware of the background to this. In July Bob Bruce was elected chairman of the Gas Forum. The Gas Forum is the […]

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