4 September 2003

Send long, long…

Send long, long letters. Target people who aren’t interested. Make use of bullet points. And. Staccato. Sentences. Don’t mention the price until the order formíĶ Yes, it’s marketing the Harvard Business Review way. It will tell you how to use your ’emotional intelligence’ and ‘deepen your savvy’. It’s all about ‘the essential skill of managing […]

London falling

London was once the hub of the events industry with its good transport facilities and high concentration of ABC1s. But the capital is losing its grip on the market, says Pete Roythorne

Will paple be a staple of the ad industry?

Staples are rubbish. Ever since school, when the class bully left the Diary attached to a blackboard by the lapels, tie and trousers, the things have been the subject of much hate and fear. Fortunately, Mr Ramsden – yes, the teacher – was sacked soon after that, and the Diary was expelled for chewing gum […]

Radio will rue Talk’s tantrum

Other than the fact that both are known as flamboyant mavericks within their spheres, Terry Smith, chief executive of stockbroker Collins Stewart Tullett, and Kelvin MacKenzie, chief executive of the company which owns digital radio station TalkSport, might seem to have little in common. Both, however, are poised for some hugely risky legal action: one […]

Scottish Media creates cross-platform team

Scottish Media Group is launching a cross-media sales team called SMG Access, to sell across all of its platforms. Virgin Radio commercial director Kathryn Jacob has been appointed as managing director of the new venture. SMG Access will deal with sales packages across Grampian and Scottish TV, Virgin Radio, Pearl & Dean and outdoor business […]

Linkin Park’s UK tour

EMAP has signed a multi-platform deal with Clear Channel Entertainment UK, to promote Linkin Park’s UK tour in November.

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