Send long, long letters. Target people who aren’t interested. Make use of bullet points. And. Staccato. Sentences. Don’t mention the price until the order formÃÄ¶ Yes, it’s marketing the Harvard Business Review way. It will tell you how to use your ’emotional intelligence’ and ‘deepen your savvy’. It’s all about ‘the essential skill of managing […]
HHCL / Red Cell has developed a national press campaign for Sky One to support the exclusive live screening of David Blaine: Above the BelowÃ covering the stunt that sees the magician encased in a clear, plexiglass box by the River Thames for 40 days.
Alliance & Leicester has hired direct marketing agency TDA to create a multi-million pound rebranding campaign for its Girobank business.
…The Times’ Saturday edition will rise in price from 75p to 90p this week. The weekday edition rises from 45p to 50p.
Friends Reunited has appointed Kitcatt Nohr Alexander Shaw as its first marketing agency. One of the agency’s first assignments will be to support the upcoming launch of Friends Reunited’s online dating service.
London was once the hub of the events industry with its good transport facilities and high concentration of ABC1s. But the capital is losing its grip on the market, says Pete Roythorne
Staples are rubbish. Ever since school, when the class bully left the Diary attached to a blackboard by the lapels, tie and trousers, the things have been the subject of much hate and fear. Fortunately, Mr Ramsden – yes, the teacher – was sacked soon after that, and the Diary was expelled for chewing gum […]
Other than the fact that both are known as flamboyant mavericks within their spheres, Terry Smith, chief executive of stockbroker Collins Stewart Tullett, and Kelvin MacKenzie, chief executive of the company which owns digital radio station TalkSport, might seem to have little in common. Both, however, are poised for some hugely risky legal action: one […]
Procter & Gamble has denied speculation that it is selling its $1.5bn (£950m) crisp brand Pringles.
Scottish Media Group is launching a cross-media sales team called SMG Access, to sell across all of its platforms. Virgin Radio commercial director Kathryn Jacob has been appointed as managing director of the new venture. SMG Access will deal with sales packages across Grampian and Scottish TV, Virgin Radio, Pearl & Dean and outdoor business […]
EMAP has signed a multi-platform deal with Clear Channel Entertainment UK, to promote Linkin Park’s UK tour in November.
Marks & Spencer is to launch its &more credit card on October 6. At the same time, Marks & Spencer Financial Services will be rebranded as Marks & Spencer Money.